Custom gift with purchase solution
Anthem Branding is a full-service gift-with-purchase supplier. Source, brand, kit, and package your next GWP promotion from one partner. Elevate your brand with 100% custom merchandise.
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What we offer
100% custom GWP products
50+ premium co-branding partners
Custom packaging and kitting
Low MOQs
Bulk shipping
Gift with purchase ideas
The best GWP products are useful, on-brand, and feel worth more than they cost to produce. Here are the categories that perform across consumer brands, ecommerce, and retail promotions.
Drinkware
Custom tumblers | Custom water bottles | Custom mugs
High-use items that stay visible long after the purchase. Branded drinkware keeps your logo in front of your customer, whether they’re at their desk or on a trail. Source off-the-shelf blanks or co-brand with names like Yeti and Hydro Flask for a recognizable upgrade.
Headwear and apparel
Custom hats | Custom socks | Custom t‑shirts
Wearable branded merchandise travels everywhere your customer goes. A hat or a pair of socks with a clean logo is low-cost to produce, high in perceived value, and genuinely useful. Apparel works best for brands with an active or lifestyle-oriented audience.
Bags and pouches
Custom tote bags | Custom cosmetic bags | Custom backpacks
Bags are some of the highest-recall promotional products because they get used in public to protect and carry valuables. A tote or cosmetic bag is a natural fit for beauty, wellness, and consumer goods brands running free gift-with-purchase offers at purchase thresholds.
Notebooks and desk items
Custom notebooks and notepads | Custom keychains
Premium gifts don’t have to be expensive. A quality notebook or a well-made keychain with a clean logo hits above its weight class when it’s presented in custom packaging. These work across B2B gifting, SaaS brands, financial services, and any brand selling to a professional audience.
Curated gift sets
Unique gifts | Employee appreciation gifts
A single item is a gift. A curated set is an experience. Bundling two or three custom GWP products into a cohesive set lifts perceived value without a jump in cost. We can source, brand, kit, and package the whole thing so it arrives as one polished unit.
GWP campaign types
Gift-with-purchase promotions are specific to your brand. The structure of your campaign determines what the gift should be, when it unlocks, and how you message it. We supply gifts for these common campaign formats or any other configuration you like:
1.
Threshold-based GWP
Set a spend threshold just above your current average order value and offer the gift when customers hit it. Cart progress messaging drives add-on behavior. This is the most common structure and one of the most reliable ways to lift AOV without touching price.
2.
Qualifying SKU GWP
Tie the gift to a specific product purchase rather than a dollar amount. Buy product A, get gift B. This structure is useful for trial or underperforming products, or for rewarding customers who buy your hero product. The gift reinforces the purchase decision rather than just rewarding spending.
3.
Seasonal and limited-edition GWP
A limited-time offer adds urgency without a discount. Seasonal GWP promotions around holidays, new product launches, or brand moments increase purchase intent while keeping the campaign fresh. Packaging that matches the season or the occasion compounds the effect.
4.
Product launch seeding
Pair a new product with a free gift with purchase to drive first-time trials. The gift rewards early adopters, reduces purchase hesitation, and creates an unboxing experience that earns social sharing. This approach is especially effective for consumer goods, beauty, and beverage brands.
Custom packaging and the unboxing experience
The product is only half the gift.
A custom gift box with branded tissue paper, a printed insert, and a personalized note turns a transaction into an experience. It shapes how the recipient feels about your brand before they’ve even touched the product. That emotional response drives the social share, the repeat purchase, and the word-of-mouth referral.
We handle packaging design and production alongside your GWP products, so everything arrives as one cohesive branded experience. Options include:
- Custom gift boxes: rigid or collapsible, branded inside and out
- Tissue paper: custom colors or printed with your logo or pattern
- Printed inserts: thank-you cards, campaign messaging, QR codes to digital content
- Branded tape and stickers: seals the package and extends the brand moment
- Retail finish labels: woven labels, hang tags, interior prints for a premium apparel feel
Our custom packaging looks good and raises the perceived value of whatever’s inside.
How we build your GWP program
A gift with purchase can be as simple as one branded product or as involved as a fully kitted gift set with custom packaging and inserts. Either way, the process is the same.
1.
Choose your products
Browse our library of 400+ products or request something specific. If you want a recognizable name behind the gift, our brand partnerships include Yeti, Carhartt, Patagonia, The North Face, and 50+ others. Mix and match categories to build a curated set, or pick a single hero item.
2.
Bring your design (or let us build it)
If you have a logo and brand guidelines ready, we take it from there. If you need help with logo design, merchandise design, or a full brand identity before your merch does, we can help. Mockups come back in 3 – 5 days for your approval before anything goes into production.
3.
We decorate or factory-make your products
Decoration method depends on the product and your brand requirements. Standard decoration methods include custom embroidery, screen printing, sublimation printing, custom patches, engraving, and more. We can also factory-make products from scratch through our custom construction program if you’re looking for something completely proprietary.
4.
We kit and package everything
We package your gifts in custom wrappers, bags, or boxes. If you’re running a multi-product gift set, we assemble each kit with your custom packaging, tissue, branded inserts, and any other campaign elements before anything ships. Every unit leaves customer-ready. No assembly is required on your end.
5.
Bulk shipping
Your completed GWP kits ship in bulk to one or multiple destinations, ready for retail placement, ecommerce fulfillment, or campaign distribution.
GWP we’ve built for clients
Check out gifts with purchase we’ve designed for other awesome clients:
GWP solutions FAQs
What’s the minimum order quantity for a GWP program?
Minimums vary by product, typically starting at 44 – 200 units depending on what you’re sourcing. Branded drinkware and accessories tend to have lower MOQs, while fully custom stitch-and-sew construction requires larger runs. If you’re piloting a campaign before committing to a full production run, talk to us first. We can often find a product that fits your volume.
Can I request a sample before committing to a full run?
We create digital mockups of products before production. We can also create physical samples so you can assess product quality, sizing, and decoration before approving production. Sample timelines and costs vary by product and supplier.
Do I need to have my branding ready before I reach out?
No. If you have a finished logo and brand guidelines, we take it from there. If you’re still developing your visual identity, our team offers logo design and merchandise design services. Some clients come to us with a brief and nothing else. We figure out the rest together.
How far in advance should I start planning a GWP campaign?
Standard production runs 30 – 35 days from approved mockup. Add 3 – 5 days for the mockup stage, plus time for your internal approval process. For seasonal GWP promotions around holidays or major campaign moments, we recommend reaching out 10 – 12 weeks ahead to leave room for product selection, design rounds, kitting, and any packaging lead time. Rush production is available for tight deadlines.
What if I want a custom GWP product that isn’t in your catalog?
We can often source products outside our standard library. For brands that need something completely unique, we offer custom cut-and-sew construction, which means the product is built from scratch to your exact spec. This takes longer than standard decoration runs, so plan for 12 – 18 weeks if you’re going that route.
How do you handle logo consistency across a multi-product GWP kit?
We work from your brand guidelines and apply your branding consistently across every item in the kit, regardless of how many products or decoration methods are involved. Mockups are produced per item before anything goes into production, so you can review color matching, placement, and scale across the full set before approving.
Can Anthem help with GWP programs for industries with specific requirements?
We work with most industries, including beauty, beverage and alcohol, consumer packaged goods, wellness, and technology. Industry context shapes product selection, packaging approach, and decoration method. If your category has specific compliance, material, or aesthetic requirements, bring those to the first conversation, and we’ll work within them.
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