Custom packaging design

Packaging design is the process of designing attractive packaging for a product. Packaging should go beyond simply protecting the product inside; it should attract consumers, communicate information about the product, and present a distinctive aesthetic that appeals to your target audience.

On the most basic level, packaging design is about your choice of packaging materials, but it can be so much more than that. With the right branding package design, such as your choice of colors, fonts, and custom designs, your packaging can become part of your storytelling.

Effective packaging design requires a careful balance of numerous elements. Here are some key aspects our packaging experts focus on:

• Brand identity
• Information communication
• Aesthetics
• Sustainability
• Shelf impact
• Product protection
• User functionality
• Regulatory compliance
• Unboxing experience
• Cost optimization
• Supply chain suitability

When done correctly, custom packaging can tell your customers exactly what your product is without them even opening it and even tell them why they should be buying what you are selling.

Custom boxes are crafted for your products based on their weight, dimensions, and shipping requirements. Product boxes are customized to fit your items like a glove, ensuring they are well-protected during transit and presented to customers in a memorable way.

By having custom boxes, you will enhance your brand’s visibility, create a professional image, and provide a memorable unboxing experience for your customers.

Canva can be a useful tool for basic graphic design, but professional packaging design requires more advanced software and expertise. Packaging design demands precise formatting for specialized specifications like dielines, folding scores, varnish areas, and other technical print requirements.

Our designers utilize industry-leading programs like Adobe Illustrator, CorelDRAW, and Photoshop that integrate seamlessly with packaging production workflows. We do not recommend using Canva on your own to design packaging.

Reach out and see how we can help you. 

Sustainable packaging designs are solutions that have a low environmental impact and are created through eco-friendly practices.

Here at Anthem Branding, we take our sustainability efforts seriously, and are passionate about helping our customers do the same. Many business owners worry about the cost of sustainable packaging, recycled materials can prove to be more cost-effective than standard ones.

If you want to showcase yourself as a green brand, then our sustainable packaging and design is just what you need.

From the use of eco-friendly materials to less wastage during production, we offer many ways to lower your carbon footprint and help showcase your brand’s eco-credentials.

If you think that packaging is all about advertising your products, then think again. The right packaging can influence what your customers buy and even how much they buy.

Simple factors such as the colors and fonts used on custom wine or beer labels can greatly impact how well you engage with and attract your target audience. For example, if you are marketing your product to children, then bold primary colors are more effective. When it comes to health-based products, softer pastel colors work best.

Our expert graphic designers will work with you to choose color and texture schemes that will attract your target audience and simplify their purchasing experience. The easier it is for them to make a purchase, the more likely they are to make more in the future.

The most popular custom packaging solutions include: 

1. Custom shipping boxes
2. Product boxes
3. Pouches

These elements can enhance brand identity, create a memorable unboxing experience, and foster customer loyalty.