Wellness branding and merchandise services
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Custom merchandise, apparel, and accessories for wellness and health
Build your brand with promotional products and custom apparel that speak to your community’s values. Whether you’re launching a wellness coaching practice or refreshing your wellness center, our expertise in the health and wellness industry helps you connect with your clients and break through the noise.
When you work with Anthem, you get:
- Industry expertise: With extensive experience in the wellness and wellbeing space, we understand how to communicate healing, growth, and transformation through design.
- Limitless customization: We offer comprehensive customization options to help you align your brand’s merch with your commitment to holistic wellness and authentic living.
- Superior quality: We’re the best at what we do. From co-branded products by leading brands to high-quality stitch-and-sew creations, we help position your brand as a premium experience.
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Wellness branding and design services we offer
Health and fitness brands face unique challenges in building trust and communicating their values. Our branding services coordinate branding across all touchpoints to maximize your efforts.
Brand strategy and identity
Improve your wellness brand positioning and connect with your target community through comprehensive brand development. This includes developing wellness brand messaging that resonates with people seeking physical wellness, mental wellness, emotional wellness, and spiritual wellness. Our brand identity services build cohesive wellness visual identity through logos, color palettes, and design elements that communicate your unique approach to wellbeing.
Logo design and rebranding services
Whether you’re launching a new business or refreshing an established wellness center, our logo design services create visual identities that reflect your approach. For existing brands ready for change, our rebranding services help you evolve while maintaining the trust you’ve built with your community.
Brand audit and development
Our brand audit services help wellness brands understand how they’re perceived and identify growth opportunities. We examine every touchpoint where clients experience your brand and recommend strategies for stronger wellness brand positioning.
Packaging and product design
For brands with physical products, our packaging design and product label design services create shelf impact while communicating your brand’s commitment to holistic wellness. We also offer retail packaging solutions for wellness centers selling products.
Merchandise and accessories design
We design branded merchandise that supports your community’s self-care journey while building brand loyalty. These items become part of people’s daily wellness routines.
We create branded products that work for your wellness practice, such as:
- Custom uniforms and workwear for wellness center staff
- Custom apparel for clients and employees
- Custom water bottles for hydration and mindful living
- Custom tote bags for holistic wellness practitioners and eco-conscious clients
- Branded journals and notebooks for wellness coaching sessions and mindfulness practices
- Custom blankets for meditation spaces and comfort
- Custom yoga mats and props for movement practices
- Branded essential oil rollers and self-care accessories
- Custom mugs for mindful morning routines
Marketing materials and collateral
We create physical marketing materials for wellness centers, coaching practices, and healing spaces:
- Brochures
- Workshop flyers
- Signage
- Educational resources
- And more
These materials support your wellness marketing strategy and educate potential clients about your services.
Wellness center and clinic experience design
We design spaces that support healing and transformation. This includes signage, environmental graphics, and branded elements that create welcoming, calming environments for your health and wellness center.
Wellness brands we’ve worked with
We’ve created meaningful brand experiences for wellness communities. Here are some of our favorite collaborations:
TVLA Yoga
We helped TVLA Yoga create a brand identity that reflected their community-centered approach to mental and spiritual wellness. Our team designed custom hats and accessories like yoga mats, blocks, straps and towels that students use with pride, turning community members into authentic brand ambassadors.
Our approach strengthened their wellness brand experience and created deeper connections within their yoga community.
Yoga Pearl Boulder
For Yoga Pearl, we combined modern design with mindful messaging across custom merchandise and studio materials. Our work helped them communicate their approach to emotional and physical wellness through branded elements that supported their students’ practice.
The result was increased community engagement and a stronger visual identity that attracted new practitioners.
Who we serve
Industry-leading wellness brands choose Anthem Branding as their branding and merchandise partner.
Explore examples of our wellness work for clients

Custom branded merchandise and apparel for the wellness industry.
Custom products we offer
All you need to know: wellness, health & fitness
What types of products can be customized for my wellness, health, and fitness brand?
We offer a wide range of customizable products, including tote bags, coolers, travel bags, t‑shirts, hoodies, flannel shirts, joggers, knit sweaters, and jackets.
How can custom branded merchandise help my brand?
Custom branded merchandise helps increase brand visibility, fosters customer loyalty, and provides a tangible connection between your brand and your audience.
Do you offer eco-friendly options?
Yes, we offer eco-friendly options such as custom tote bags made from sustainable materials to align with your brand’s commitment to a healthy and environmentally-friendly lifestyle.
What sets Anthem Branding apart from other branding agencies?
Our deep understanding of the wellness, health, and fitness industry, combined with our commitment to quality and customization, sets us apart from other branding agencies. We tailor our solutions to meet the unique needs of your brand, ensuring your merchandise not only looks great but also serves its purpose effectively.
Other industries we serve
Wellness branding FAQs
What’s the best merchandise for wellness coaching practices?
Choose items that support daily self-care routines:
- Custom water bottles for hydration reminders
- Branded journals for reflection
- Comfortable apparel for movement
- Mindfulness accessories, like meditation cushions.
For wellness coaching practices, we’ve created custom planners, essential oil blends, and even branded tea collections that clients use between sessions.
How can wellness centers use branded merchandise effectively?
Wellness centers can create community through thoughtful merchandise that extends the brand experience beyond their walls. Custom yoga props, branded comfort items (like blankets, eye pillows, and apparel) that reflect your center’s values, help clients carry your wellness brand experience into their daily lives.
We can also help you celebrate your employees through corporate gifting campaigns and stylish company uniforms.
Do you offer eco-friendly options for holistic wellness brands?
We offer sustainable options, such as custom tote bags made from recycled materials, organic cotton apparel, bamboo products, and reusable items that align with holistic wellness values and environmental consciousness.
Can you help with design ideas for employee wellness programs?
Our merchandise design can help you brainstorm and bring your vision to life. We can also take the lead and design something based on your brand.