Wellness branding and merchandise services

Health and fitness brands face unique challenges in building trust and communicating their values. Our branding services coordinate branding across all touchpoints to maximize your efforts.

Brand strategy and identity

Improve your wellness brand positioning and connect with your target community through comprehensive brand development. This includes developing wellness brand messaging that resonates with people seeking physical wellness, mental wellness, emotional wellness, and spiritual wellness. Our brand identity services build cohesive wellness visual identity through logos, color palettes, and design elements that communicate your unique approach to wellbeing.

Logo design and rebranding services

Whether you’re launching a new business or refreshing an established wellness center, our logo design services create visual identities that reflect your approach. For existing brands ready for change, our rebranding services help you evolve while maintaining the trust you’ve built with your community.

Brand audit and development

Our brand audit services help wellness brands understand how they’re perceived and identify growth opportunities. We examine every touchpoint where clients experience your brand and recommend strategies for stronger wellness brand positioning.

Packaging and product design

For brands with physical products, our packaging design and product label design services create shelf impact while communicating your brand’s commitment to holistic wellness. We also offer retail packaging solutions for wellness centers selling products.

Merchandise and accessories design

We design branded merchandise that supports your community’s self-care journey while building brand loyalty. These items become part of people’s daily wellness routines.

We create branded products that work for your wellness practice, such as:

• Custom uniforms and workwear for wellness center staff
• Custom apparel for clients and employees
• Custom water bottles for hydration and mindful living
• Custom tote bags for holistic wellness practitioners and eco-conscious clients
• Branded journals and notebooks for wellness coaching sessions and mindfulness practices
• Custom blankets for meditation spaces and comfort
• Custom yoga mats and props for movement practices
• Branded essential oil rollers and self-care accessories
• Custom mugs for mindful morning routines

Marketing materials and collateral

We create physical marketing materials for wellness centers, coaching practices, and healing spaces:

• Brochures
• Workshop flyers
• Signage
• Educational resources
• And more

These materials support your wellness marketing strategy and educate potential clients about your services.

Wellness center and clinic experience design

We design spaces that support healing and transformation. This includes signage, environmental graphics, and branded elements that create welcoming, calming environments for your health and wellness center.

Wellness brands we’ve worked with

We’ve created meaningful brand experiences for wellness communities. Here are some of our favorite collaborations:

TVLA Yoga

We helped TVLA Yoga create a brand identity that reflected their community-centered approach to mental and spiritual wellness. Our team designed custom hats and accessories like yoga mats, blocks, straps and towels that students use with pride, turning community members into authentic brand ambassadors.

Our approach strengthened their wellness brand experience and created deeper connections within their yoga community.

Yoga Pearl Boulder

For Yoga Pearl, we combined modern design with mindful messaging across custom merchandise and studio materials. Our work helped them communicate their approach to emotional and physical wellness through branded elements that supported their students’ practice.

The result was increased community engagement and a stronger visual identity that attracted new practitioners.