Brand logo design services

You could design a logo yourself, but unless you’re a highly skilled graphic designer, the result may not represent your brand how you want it to. Our designers have years of experience training in logo principles, and an in-depth understanding of what makes logos effective and memorable. 

Crafting a truly great logo involves both strategic thinking and innovative design execution. First, our designers conduct research into your brand, competitors, and target audience to develop an appropriate logo direction. 

Then the creative process begins — exploring unique concepts, custom lettering, symbolic imagery, and color palettes that authentically represent your brand. Refinement is key, ensuring the final logo design is a cohesive and polished mark. The best logos are simple yet distinctive, memorable, and timeless.

Here are what key qualities an effective brand logo has to have: 

1. Uniqueness and distinctiveness, allowing it to stand out in a crowded marketplace. 
2. Simplicity and cleanness, making it easy to recognize.
3. Relevance and meaningfulness.
4. It works across different applications and sizes. 
5. Emotional resonance.

For a logo to convey a premium, high-end impression, several factors come into play:

• Sophisticated simplicity devoid of excessive graphic elements. 
  Restrained use of spacing and carefully considered geometry. 
• Custom, unique design without clichéd motifs.
• Color palette that’s bold yet graceful. 
  Thoughtful, polished typography. 
• Impeccable attention to detail. 

Our designers have an eye for creating logos with a refined elegance that exudes quality and luxury.

A logo design that appears truly high-end exhibits exceptional artistry, remarkable simplicity, and meticulous craftsmanship. Hallmarks include a unique and clever concept, custom lettering or illustration, judicious use of whitespace, and flawless vector rendering. 

There’s an understated elegance and striking balance in the forms and proportions. The design feels premium yet effortless. Expensive logos intentionally avoid clutter and trends for enduring style and exclusivity.

Our proven 7‑step logo design process includes:

1. Discovery and research to understand your brand personality and objectives.
2. Conceptualization of multiple unique logo directions.
3. Presentation and feedback to hone in on the strongest routes. 
4. Refinement to perfect the chosen concept. 
5. Color exploration and finalization. 
6. File preparation for digital and print usage. 
7. Final delivery of your polished, versatile logo suite.

While flexibility is important in logo design, we follow these 5 core rules: 

1. Make it simple and clean. 
2. Use distinctive elements for memorable differentiation. 
3. Ensure it’s functional across sizes and applications. 
4. Create relevance by aligning it with your brand personality and audience.
5. Avoid trendy styles that will date quickly.

The golden rule of logo design is to keep it simple. Simplicity is paramount for a logo to be effective. A clean, uncluttered logo is more recognizable, versatile, and memorable. 

While there are many popular color combinations used in logos, one of the most classic and widely used is black and white.

Here are the most popular types of logos that businesses use:

1. Wordmarks or logotypes: these are text-based logos that consist solely of the company’s name stylized in a unique font. Examples include Google, Visa, and Coca-Cola.
2. Lettermarks or monograms: these logos use just initials or a single letter, often the company’s abbreviation or the first letter of its name. Examples are HP, IBM, and NASA.
3. Pictorial Marks or brand marks: these iconic logos are recognizable symbols or graphics that don’t directly relate to the company’s name. Examples are the Apple logo, Nike’s Swoosh, and Twitter’s bird.
4. Abstract logos: these are geometric designs or icons that are more metaphorical and conceptual rather than literal illustrations. Examples include the BP stained glass logo, Adidas’ flower, and Pepsi’s divided circle.
5. Mascot logos: these logos feature illustrated characters or anthropomorphic figures that represent the brand personality. Examples are KFC’s Colonel, the Michelin Man, and Planter’s Mr. Peanut.
6. Combination marks: These pair an icon with the company’s wordmark for a combination logo. Examples include Burger King, Puma, and Subway.
7. Emblem logos: these crest-like logos encircle a brandmark or name in an iconic, circular style reminiscent of seals or stamps. Examples are Starbucks, Harley-Davidson, NFL.