Personalized Hooey gear with your logo

Joey Austin, a native Texan from Spring Branch, launched Hooey in 2009 with two cap designs. Inspired by his experiences in California’s surf culture and his background in rodeo, Austin recognized a gap in the market for Western youth seeking a brand that represented their style and interests. The name ​“Hooey” comes from a common phrase in calf roping.

What began as a small venture selling hats out of Austin’s truck quickly grew into a popular lifestyle brand. Hooey’s unique designs and commitment to quality resonated with the Western community. Today, Hooey offers a wide range of products including hats, clothing, and accessories to blend the classic Western style with modern trends.

We’re ready to make your design a reality whether it’s 65 screen-printed jackets or 650 slogan-adorned baseball hats. We skillfully integrate your logo, color preferences, and branding onto Hooey products to create customized gear that stands out.

Our production process is fast and efficient so you get your custom gear delivered within 10 – 14 business days. Need it faster? For urgent orders, ask about our rush services.

Your custom Hooey order can complement a bigger company move. We help with brand audits, logo design, merchandise design, and more. Choose your favorite Hooey piece, and we’ll give your company a fresh look.

Custom Hooey caps boost your brand image with authentic Western flair and modern style. Slap your logo on the front panel of a classic 6‑panel trucker hat or showcase your brand colors across the mesh back for eye-catching appeal.

At your next outdoor event, outfit your team in Hooey headwear. Customized Hooey caps blend durable materials with bold designs, perfect for making a statement on sunny days.

Want to stand out from the herd? Try sublimation printing or unique embroidered patches to create one-of-a-kind looks on these quality, western-inspired lids.

Personalize flannels for a rugged style mixed with your brand’s flair. Stitch your logo onto the chest pocket or spread a catchy phrase across the shoulders for instant recognition.

At fall gatherings or outdoor work sites, your team will look sharp in these amazing shirts. Hooey flannels offer a perfect mix of durability and style, fitting right into the cowboy lifestyle (or any lifestyle you prefer).

To make your mark, try unique cuff designs or custom back panels. Flannels keep all-day comfort in mind. Choose any Hooey design and build your brand while keeping your crew warm.

Custom Hooey jackets and vests turn your team into walking billboards of Western style. Embroider your logo on the chest or create a striking design with eye-catching rodeo motifs across the back panel.

For corporate events or chilly outdoor gatherings, your staff stays warm and stylish in these versatile layers. Hooey jackets and vests combine tough construction with sleek designs, appealing to modern cowboys and city slickers alike.

Try custom sleeve patches or two-tone color schemes for added flair. These jackets and vests spark conversations about your brand’s commitment to blending traditional Western elements with contemporary fashion.

Personalized Hooey hoodies catch eyes and warm bodies. Add your company logo with sharp embroidery on the chest or spread a catchy slogan across the back for instant brand recognition.

At trade shows or outdoor gatherings, your team stands out in these comfy, stylish layers. Hooey hoodies mix bold designs with quality construction — a great match for different styles and preferences.

If you’re after something unique, think about custom pocket designs or full-back artwork using sublimation printing. These hoodies become moving billboards for your brand’s dedication to eye-catching style and top-notch clothing production.

Hooey products are primarily manufactured in the United States. The company takes pride in supporting domestic production; many of its items are made right in Texas where the brand was founded. Some components or specific products may be sourced internationally to maintain quality and meet demand.

In rodeo, a ​“hooey” refers to the final knot used in tie-down roping. After a calf is roped and tied, the cowboy secures the tie with this quick-release knot. The term ​“hooey” is derived from the sound made when the rope is pulled tight to complete the tie.

There is a minimum order quantity for corporate sales (typically 25 units), which varies depending on the product. Please contact our corporate sales team for specific details on the minimum order requirements for the items you are interested in.

Turnaround time depends on your order type:

• Off-the-shelf products: typically ready in about 10 – 14 business days, plus shipping time. This is the fastest turnaround time for upcoming events.
• Custom products: generally take 2 – 4 months, depending on your needs and shipping method:
  • Air shipping: around 2 – 2.5 months.

Ocean shipping: approximately 3 – 4 months.

We don’t accept returns of custom orders. Once you receive your order, the products are all yours. Trust us — you’ll love them when you see them.