Brand identity

We forge indelible brand identities that capture attention and leave lasting impressions.
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Our brand identity process

Our branding experts work with you to craft a clear and cohesive brand identity that resonates with your target audience and makes a lasting impression. Here is our strategic process:

Discovery and research
We immerse ourselves in your brand’s core mission, values, audience, and goals through in-depth exploration. Extensive research into your industry landscape, competitors, and market trends shapes our understanding.
Conceptualization
Drawing insights from discovery, we conceptualize unique brand identity directions aligned with your brand attributes. We explore names, messaging, creative and visual elements, and more.
Identity design
Our creative team translates strategy into distinctive visual identity systems like logos, colors, typography, graphics, photography styles, patterns, and iconography.
Identity development and refinement
The strongest concepts get further built out as we refine messaging, perfect visuals, and ensure all identity elements cohesively represent your brand.
Final execution
With your approval of the final brand identity, we deliver comprehensive brand guidelines and assets optimized for rollout across all platforms.

The result

A unified, memorable brand identity that captures the essence of your brand.

Explore how Anthem Branding can help with your brand identity.

What our customers are saying

Anthem didn’t just create a new brand for us; they understood who we are and what we stand for. Our rebranding journey with Anthem was transformative, and the results speak for themselves.
Mike D’Onofrio – Co-owner | Sobo Homes

Everything you need to know: brand identity

What is brand identity?

What are the 4 elements of brand identity?

What are the most effective marketing materials?

What is a brand identity kit?

What is included in a brand identity kit?

How long does a brand identity kit take to make?

Further reading

Check out these recent articles on branding and design.
Pushroot Logos by anthem branding

Why is branding important?
A strategic guide for businesses

Why is branding important?
A strategic guide for businesses
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Explore how Anthem Branding can help with your brand identity.