Why is branding important? A strategic guide for businesses
Why is branding important?
A strategic guide for businesses
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Brand identity
We forge indelible brand identities that capture attention and leave lasting impressions.
Our brand identity process
Our branding experts work with you to craft a clear and cohesive brand identity that resonates with your target audience and makes a lasting impression. Here is our strategic process:
Discovery and research
We immerse ourselves in your brand’s core mission, values, audience, and goals through in-depth exploration. Extensive research into your industry landscape, competitors, and market trends shapes our understanding.
Conceptualization
Drawing insights from discovery, we conceptualize unique brand identity directions aligned with your brand attributes. We explore names, messaging, creative and visual elements, and more.
Identity design
Our creative team translates strategy into distinctive visual identity systems like logos, colors, typography, graphics, photography styles, patterns, and iconography.
Identity development and refinement
The strongest concepts get further built out as we refine messaging, perfect visuals, and ensure all identity elements cohesively represent your brand.
Final execution
With your approval of the final brand identity, we deliver comprehensive brand guidelines and assets optimized for rollout across all platforms.
The result
A unified, memorable brand identity that captures the essence of your brand.
Explore how Anthem Branding can help with your brand identity.
Brand identity examples
We’ve worked with some amazing clients. Explore our portfolio.
Industries we serve
Anthem Branding guides companies on their brand identity journey. Here are some of the industries we help with our branding process.
Our customers
Here are some clients we’ve helped with brand identity and other branding services.
What our customers are saying
Everything you need to know: brand identity
What is brand identity?
Brand identity is the DNA of your business. It is what makes your brand unique, identifiable, and memorable. A brand identity is composed of visual elements like logos, colors, and typography, but it also includes things like brand values, personality, and other non-visual characteristics.
Whether you are a new business or an established enterprise, our brand identity services are just what you need to boost brand recognition and ultimately drive the growth and success of your business.
What are the 4 elements of brand identity?
The four main elements that comprise a brand’s identity are:
- Visual identity
- Logo
- Color palette
- Typography
- Iconography and graphics
- Photography style
- Packaging design
- Brand personality
- Core values
- Brand archetype
- Brand story and narrative
- Brand messaging
- Taglines and slogans
- Key messaging pillars
- Value propositions
- Brand positioning statements
- Brand experience
- Customer service
- Product or service experience
- Online/digital experience
- Physical environments (retail, office, events, etc.)
- Brand partnerships/sponsorships
What are the most effective marketing materials?
The most powerful marketing materials for reinforcing brand identity are:
- Promotional products
- Brochures
- Business cards
- Flyers
- Posters
- Catalogs
- Website
- Social media profiles
- Infographics
- Packaging
- Signage
Tradeshow displays
What is a brand identity kit?
A brand identity kit is a document that outlines the specifics of a brand’s visual and verbal identity elements.
What is included in a brand identity kit?
Although each brand kit is different, there are some common elements:
- Color palette: your brand identity kit should feature color schemes, including primary and secondary brand colors for both your printed and digital content.
- Fonts: your choice of font pairing is crucial. Describe what fonts you want for headings, subheadings, main content, your logo, and any other branded text.
- Logo variations: most companies have one main logo and a few variations. Make sure that these are all included in your kit alongside their intended uses.
- Visuals: the visual elements refer to any photography, imagery, and branded graphics your brand will use. A style guide should clearly state how to use all these types of visuals.
- Brand message: how to create social media posts, business cards, and emails. This helps to ensure a consistent brand persona across all marketing channels and avoid any confusion.
How long does a brand identity kit take to make?
The exact length of time that it takes to make each kit depends on things like the nature of your business, the industry you operate within, the size of your company, and how you would like your guidelines to be displayed.
To discuss your branding needs in more detail or to find out how long it will take us to create a brand kit for your business, please get in touch.
Further reading
Check out these recent articles on branding and design.
A guide to building business personality: what is brand voice?
A guide to building business personality: what is brand voice?
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What is brand power and why is it important for your business?
What is brand power and why is it important for your business?
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Custom merch for your brand
Take your brand to the next level with a collection of custom apparel or engaging promotional products. We can customize every aspect of our products: finish, stitching, color, fabric, and more.
We’ve got you covered whether you want a collection of custom hats with your logo, or branded backpacks to sync your corporate workwear with your new image.
Explore how Anthem Branding can help with your brand identity.
Even more further reading
Further reading: brand ethos
