Brand development

We forge brands that leave indelible impressions.
Reverie Fields logo system by anthem branding

Our brand development process

Discovery and research
We conduct an in-depth exploration of your company’s core mission, vision, values, target audience, and goals. Our team extensively researches your industry landscape, competitors, customer preferences, market trends, and value propositions to understand the positioning and perceptions we need to establish.
Drawing from our findings, our branding experts conceptualize multiple unique brand identity directions and creative approaches that have the potential to resonate. We explore names, messaging, visual elements, and identity elements aligned with your brand attributes.
Brand strategy and identity design
Our talented design team translates the brand strategy into a distinctive visual identity system. This includes logo design, color palettes, typography, graphic treatments, photography styling, iconography, patterns, and other design elements.
Brand development and refinement
The strongest concepts are further developed. We refine the brand strategy, fine-tune the messaging hierarchies, perfect the visual identity components, and ensure all elements cohesively and memorably represent your brand.
Final execution and delivery
Once the final brand identity is approved, we prepare comprehensive brand guidelines and assets optimized for implementation. You receive a versatile, unified brand platform ready for launch.

The result

This strategic brand development process results in a distinctive, meaningful identity that authentically embodies your brand and appeals to your ideal customer.

Discover how Anthem Branding can help with brand development.

What our customers are saying

Anthem didn’t just create a new brand for us; they understood who we are and what we stand for. Our rebranding journey with Anthem was transformative, and the results speak for themselves.
Mike D’Onofrio – Co-owner | Sobo Homes

Everything you need to know: brand development

What is the difference between a business and a brand?

How to choose a brand development agency?

What is a brand plan?

What are the most effective marketing strategies?

What are the 7 steps in the brand development process?

What are the 4 steps of branding?

Further reading

Brand Statement vs Slogan Whats the Difference Anthem Branding Blog

What is a brand statement and how to write one that works

What is a brand statement and how to write one that works
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Coca Cola Branding

What is brand extension and what can it mean for your business?

What is brand extension and what can it mean for your business?
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Three ways to Establish Brand Longevity 3

4 ways to establish brand longevity

4 ways to establish brand longevity
Continue Reading

Explore how Anthem Branding can help with your brand identity