Branding and design services

If your brand hasn’t been updated for a few years, a rebranding may be in order. Talk to our design experts who can help you figure out whether it will be worth your while.

The 3 main factors that make for effective packaging design are as follows:

1. Visual appeal: packaging should attract attention, be aesthetically pleasing and memorable for the consumer. We use color, imagery, shapes and materials that align with your brand identity so that your packaging serves as an effective mobile advertisement.
2. Functionality: packaging has a functional purpose of safely containing, transporting and providing access to the product inside. 
3. Communication: packaging communicates details, features, and benefits of your product. Well-integrated typography, labeling, messaging and graphic cues serve to educate consumers on what the product is and why they should purchase it.

If packaging nails visual magnetism, practical functionality and clear communication synced with your brand story, customers are much more likely to purchase. The triangle of great aesthetics, usability and educating the consumer are the three essential legs that our packaging design service stands on.

If not handled properly, a rebrand can backfire. That’s why it’s so important to know your audience, and to get a qualified third party to assess whether a rebrand is warranted. 

Here are 6 ways a rebrand can go awry (and 6 things we help our clients avoid):

1. Confusing your existing customers. If the rebrand isn’t communicated properly or doesn’t resonate with your current customers, they may feel alienated or no longer connected to the brand. This could lead to a loss of existing business.
2. Losing brand equity. If your brand has strong recognition, you don’t want your rebrand to put you back to square one.
3. Backlash from loyalists. No matter what, some loyal existing customers are inevitably going to hate the new brand and be very vocal about it. This negative feedback can do damage during the transition period.
4. Confusion about what you do. If not messaged properly, a rebrand runs the risk of confusing people about your offerings and expertise, especially if you’ve changed industries or positioning significantly.
5. Issues transitioning smoothly. From updating systems and technology to coordinating teams and partners, operational and logistical issues can hamper a smooth transition to the new brand.
6. Lost momentum. The time it takes to rebrand can result in loss of marketing momentum and openings for competitors to capture market share from you during the transition.

If you’re considering a rebrand, let Anthem Branding guide you through the process. We’ll help you avoid the above pitfalls and release an awesome rebrand that will wow customers and resonate with your target audience.

Brand identity design is the process of creating cohesive visual assets that represent your brand’s character and establish visual recognition in the mind of your customer or consumer. It involves strategically developing and designing visual components such as your logo, color palette, typography, imagery, iconography, and other graphical elements that express the personality of your brand. 

Our goal is to have these visual assets reinforce the desired brand image at every touchpoint across your company’s marketing and communications. Effective brand identity design is what establishes visual familiarity, differentiation, recall and ultimately loyalty between consumers and your brand over time.