Build a corporate swag store
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A company store your team will actually use
Have you always dreamed of building your own custom swag store? Anthem Branding provides the perfect platform to showcase all your company swag, branded products, and custom items. With our online store solutions, you can offer your customers a seamless and stress-free shopping experience.
Whether you already have a large collection of customized clothing and accessories to distribute to your employees and customers, or you’re just starting to set up your online swag store, we are here to help you build the ultimate swag shop. Our expertise ensures your branded products shine, attracting attention and driving engagement.
Create your custom swag store.
Customize swag from leading retail brands
Stop settling for generic. Our extensive brand partnerships provide access to the hottest products on the market, co-branded and ready for your swag store.
Why your company needs a swag store
Custom swag stores make it easy to manage branded merchandise across distributed teams, franchise locations, and growing companies. Centralized ordering and fulfillment reduce the common waste that comes from unused merch, off-brand items, and last-minute purchases.
A managed company swag store gives employees, partners, and customers self-service access to approved branded merchandise while protecting your brand and budget. Branded products are proven to drive strong engagement and recall:
- 90 percent of people remember the brand on a promotional product
- 85 percent remember the advertiser who gave it to them
- Recipients are also more likely to choose the brand in the future
Anthem builds custom swag stores that handle everything from product selection and on-demand production to global fulfillment and program analytics.
One partner. Five store types. Zero inventory headaches.
Anthem has been building company merchandise programs for 20 years. We design your store, curate the products, manage the platform, and handle fulfillment, so your team can focus on running the business.
Every Anthem store is purpose-built for branded merchandise programs. It connects to 735,000+ products from 500+ suppliers and requires limited to no IT involvement on your end.
The process:
- Discovery call: We learn your program goals, team size, and current situation.
- Store recommendation: We match you to the right store type and product mix.
- Build: We design, configure, and stock your store, in as quickly as a few weeks, typically in 4 – 6 weeks.
- Launch: Your branded URL goes live. We manage it from there.
Five store types. One that’s right for you.
Custom company swag store for your brand.
Featured swag categories for your store
Customization options for your branded merchandise
All you need to know: webstore FAQs
How does a company swag store work?
A company swag store is a branded, private online storefront where your employees, clients, or partners can browse and order merchandise customized with your logo. Depending on the store type, orders are either produced on-demand (one at a time, after each purchase), collected during a set time window and produced in bulk (pop-up model), or redeemed using a pre-issued unique code at no charge to the recipient. Anthem builds and manages the entire store — product selection, setup, decoration specs, and fulfillment — on OrderMyGear, a platform purpose-built for branded merchandise programs.
What’s the difference between an on-demand store and a pop-up shop?
An on-demand store is always open. Employees can order any time, and products are produced individually after each order is placed — no inventory, no minimums. A pop-up shop is open for a limited time window (typically one to four weeks), after which orders are collected and produced in a single batch. Pop-up shops are ideal for driving urgency around a specific event, launch, or seasonal program. On-demand stores are better for ongoing, year-round programs where people need access whenever they need it.
What is a redemption store for branded merchandise?
A redemption store is a swag store where recipients use a unique code to claim an item instead of paying with a credit card. The company pays on the backend for each code redeemed. It’s the cleanest way to send branded gifts — for new hire welcome kits, employee milestone recognition, executive gifting, client appreciation, or any situation where you want the experience to feel like a gift rather than a reimbursement form. No friction on the recipient’s end. No expense reports. Just a clean gifting experience.
How much does a company swag store cost?
Store program costs vary based on store type, product mix, and order volume. Most companies we work with spend anywhere from $10,000 to $500,000+ annually on branded merchandise. Anthem doesn’t charge a monthly SaaS fee for the store itself — you pay for the products and decoration. Setup and design fees depend on program complexity. The fastest way to get a real number is a 20-minute conversation: tell us your situation and we’ll give you a straight answer, not a quote deck.
How long does it take to set up a company swag store?
Most Anthem stores go live in four to six weeks from kickoff. Simple pop-up shops can move faster. Company stores with custom approval workflows, role-based access, or subsidy structures take a bit longer. Anthem manages the entire process — product curation, store build, decoration specs, and fulfillment setup — so your internal team isn’t driving a complex project. Most clients are live well before the end of the quarter they started in.
Do I need IT support or a developer to launch a company store?
No. Every Anthem store is built on OrderMyGear, which requires zero IT setup, no integration work, and no internal developer resources on your end. You get a private, branded URL you can share with your team immediately after launch. If you need SSO or integration with HR or expense management systems, that’s possible — but it’s not a requirement to get started.
Can my company store carry premium brands like Patagonia, YETI, or Carhartt?
Yes. Anthem carries 500+ premium retail brands available for co-branded customization, including Patagonia, YETI, Carhartt, Cotopaxi, Helly Hansen, Free Fly, Peter Millar, TravisMathew, Under Armour, Hydro Flask, Bellroy, Fjallraven, and Bose. These are brands your team already knows and wears — not generic catalog items. Co-branded availability depends on each brand’s current authorization policies, which we confirm during product curation.
What if my team is remote or distributed across multiple locations?
On-demand and redemption store models are purpose-built for distributed teams. There’s no central warehouse, no bulk shipment to a single office, and no internal shipping logistics on your end. Products ship directly to whoever placed the order, wherever they are. It’s one of the biggest operational advantages of a modern merch program — and one of the most common reasons companies come to Anthem after years of managing a manual, location-dependent process.
Does a company swag store require holding inventory?
Not with an on-demand store. Products are made to order — produced only after someone places an order. That means no capital tied up in inventory, no closet full of sizes nobody wanted, and no annual write-offs for stock that didn’t move. On-demand programs can reduce total branded merchandise costs by up to 40% compared to traditional bulk ordering. For pop-up shops and company stores, some inventory may be appropriate — but it’s always a choice, not a default.
Is there a minimum order size for a company store or swag program?
For on-demand stores, there is no minimum — each product is produced individually as orders come in. Pop-up shops collect orders during a set window and produce in bulk, so minimum quantities per product style apply (typically 12 to 24 units, depending on the product and decoration method). Redemption stores follow the on-demand model — no minimums, one item at a time.
Can I offer company subsidies or set spending limits in my store?
Yes. Anthem’s Company Store model — the most feature-rich option — supports budget controls, company subsidies (where you cover part or all of the product cost for employees), role-based access (different users see different products or price points), and approval workflows. These features are typically used by larger companies or franchise networks managing enterprise-wide merchandise programs.
What industries does Anthem build company stores for?
Anthem has built webstore programs across tech and SaaS, financial services, manufacturing, franchises, outdoor and lifestyle brands, hospitality, CPG, and professional services. If your company has employees, partners, or customers who represent your brand in the world, we can build a program around it. We’ve been doing this for 20 years — the industry and company size vary, but the underlying challenge is usually the same.
Does Anthem use Shopify for company stores?
Shopify is Anthem’s secondary platform, used only for clients who already own and operate their own Shopify infrastructure. Our primary and preferred platform is OrderMyGear — purpose-built for branded merchandise programs, connected to 735,000+ products, and requiring zero technical setup. If you’re starting a new program from scratch, OrderMyGear is the right tool. If you already operate a Shopify store and want Anthem to manage the branded product layer within it, that’s an option we support.
How is Anthem different from a standard promotional products vendor?
A few key differences. First, Anthem builds and manages the store infrastructure — you’re not placing a one-time order, you’re getting a permanent, managed program. Second, Anthem’s catalog includes 500+ premium retail brands (Patagonia, YETI, Carhartt, and more) alongside a full range of traditional promo items. Third, Anthem functions as a strategic partner: we help diagnose which store type fits your situation, manage the product mix over time, and ensure your program delivers ongoing ROI. And fourth, we’ve been doing this for 20 years — since before ‘company swag stores’ were a standard category.
Swag store FAQs
How does a company swag store work?
A company swag store is a branded, private online storefront where your employees, clients, or partners can browse and order merchandise customized with your logo. Depending on the store type, orders are either produced on-demand (one at a time, after each purchase), collected during a set time window and produced in bulk (pop-up model), or redeemed using a pre-issued unique code at no charge to the recipient. Anthem builds and manages the entire store — product selection, setup, decoration specs, and fulfillment — on OrderMyGear, a platform purpose-built for branded merchandise programs.
What is a custom swag store?
A custom swag store is a branded online company store where employees, customers, or partners order approved branded merchandise on demand.
Do I need to buy and store inventory upfront?
We offer both inventory-backed stores and on-demand company swag stores with no inventory required.
Which platforms do you use for online company stores?
We primarily build Shopify swag stores for their robust e‑commerce features and customization flexibility. We also build stores on other platforms depending on your technical requirements and existing systems. Learn about our Shopify store solutions.
Can you support global fulfillment for remote teams?
Our global fulfillment network ships to over 100 countries. We handle customs documentation, international shipping costs, and delivery tracking.
How long does it take to launch a swag store?
The typical timeline is 4 – 6 weeks from kickoff to launch. This includes strategy planning, catalog curation, store design, platform configuration, and pilot testing. Rush timelines available for urgent needs, or extended timelines for complex programs requiring custom product development.
Who is a good fit for a managed swag store program?
- Companies with 50+ employees managing employee rewards, client gifting, or brand merchandise programs
- Organizations with franchise locations, distributed teams, or channel partners needing brand control
- Any company that manages promotional products through spreadsheets and spends more time on logistics than strategy. Explore our industry solutions.
Can employees pay with stipends, gift cards, or credit cards?
Yes. Configure payment options, including company-funded orders, employee-paid credit card transactions, gift card redemptions, and stipend-based allowances.
Ready to launch your custom swag store?
Stop managing promotional products through spreadsheets and scattered vendors.
Let’s build a one-of-a-kind swag program that drives results.