Merchandise design

Merchandise design is the art of crafting branded products and promotional items that embody and elevate a company’s brand identity. It goes far beyond simply slapping a logo onto generic products. 

At Anthem Branding, we approach brand merchandise design as an extension of brand development. Your merchandise becomes the canvas that brings your brand’s narrative to life in a tangible, memorable way.

We offer the following branding services to get your brand dialed in to resonate with your target audience:

• Brand audits
• Brand identity
• Logo design
• Brand voice
• Product packaging design
• Rebranding
• Product label design
• Trade show displays

We can also help you with your mission statement, customer loyalty program, competitive landscape analysis, content marketing strategy, and business growth strategy. 

Let’s work together to reach your potential customers. 

Merchandise design is the art of crafting branded products and promotional items that embody and elevate a company’s brand identity. It goes far beyond simply slapping a logo onto generic products. 

At Anthem Branding, we approach brand merchandise design as an extension of brand development. Your merchandise becomes the canvas that brings your brand’s narrative to life in a tangible, memorable way.

We offer the following branding services to get your brand dialed in to resonate with your target audience:

• Brand audits
• Brand identity
• Logo design
• Brand voice
• Product packaging design
• Rebranding
• Product label design
• Trade show displays

We can also help you with your mission statement, customer loyalty program, competitive landscape analysis, content marketing strategy, and business growth strategy. 

Let’s work together to reach your potential customers. 

The following items appeal to a wide audience, especially when paired with custom designs:

• Custom apparel, including branded custom T‑shirts, embroidered sweatshirts, custom hoodies, and jackets.
• Custom hats, including straw hats, beanies, trucker hats, and baseball caps.
• Custom drinkware, including water bottles, tumblers, mugs, etc. 

For great merch design ideas, get in touch and let our experts help you out. We have access to thousands of products and will help you find the very best items for your price range.

Merchandise can typically be categorized into four main types:

1. Promotional products: these are branded items like pens, keychains, tote bags, drinkware, etc. that are commonly given away at events, trade shows or as part of marketing campaigns to promote a company’s brand.
2. Licensed merchandise: these products feature logos, characters, graphics or other intellectual property from movies, TV shows, sports teams, musicians, and other pop culture icons. Companies license these properties to create apparel, toys, accessories and more to sell to fans.
3. Retail merchandise: this refers to products sold directly to consumers through retail stores or e‑commerce sites. It includes branded apparel like t‑shirts and hats, as well as accessories, drinkware, collectibles, and more.

Corporate merchandise: also called business gifts. These are branded items companies use for employee uniforms or workwear, sales incentives, customer gifts, event giveaways, and other purposes to build brand awareness and affinity.

The 7 R’s of merchandising are a set of principles or guidelines that retailers follow to maximize sales. 

The 7 R’s stand for:

1. Right product: offer the products that meet the needs and preferences of the target customers.
2. Right price: price the products competitively and in line with their perceived value by customers.
3. Right place: make the products available at the locations where customers expect to find them, whether it’s a physical store or an online platform.
4. Right time: have the products available when customers want or need them, considering factors like seasonality and trends.
5. Right quantity: maintain optimal inventory levels to meet customer demand without overstocking or understocking.
6. Right condition: ensure that the products are in good condition, properly displayed, and presented attractively to customers.
7. Right promotion: use effective promotional strategies and techniques to create awareness, generate interest, and drive sales of the products.

1. Consistency: maintain a consistent brand image, product assortment, and shopping experience across all touchpoints (physical stores, online platforms, social media, etc.).
2. Cleanliness: ensure that the merchandise and the store environment are clean, well-organized, and visually appealing to customers.
3. Convenience: make it easy and convenient for customers to find, select, and purchase the desired products, through factors like store layout, signage, and checkout processes.
4. Color and coordination: use color and coordinating displays effectively to create visually attractive and attention-grabbing merchandising presentations.
5. Creativity: incorporate creative and innovative merchandising techniques, such as themed displays, storytelling, and engaging experiences, to differentiate the brand and capture customers’ interest.