Case study: Halo Top
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Halo Top
Halo Top is light ice cream that actually tastes like ice cream. Which sounds silly, but when Halo Top first found its way into grocery store freezers, boasting fewer calories, less sugar, and higher protein than traditional ice cream, it became the first of its kind and created an entirely new category in ice cream.
What we delivered
Anthem Branding partnered with Halo Top Creamery yet again to bring merchandise to life through creative collaboration! The new Scoop Squad collection for Halo Top embodies the essence of joy and vibrancy that ice cream enthusiasts seek out. This apparel collection radiates the bright, light energy of a summer day, from the vibrant colors to playful graphics and clever design elements. Each item captures the essence of Halo Top’s commitment to delivering guilt-free indulgence in a playful, visually captivating way.