Case study: Doña Vega Mezcal
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Client
Location
Oaxaca, MX
Industry
Custom hats
Service
Doña Vega Mezcal
Produced in a small town outside Oaxaca, Doña Vega Mezcal introduces a modern take on the agave-based liquor. Founder Sonya Vega fell in love with the bold flavor of mezcal, and traveled through the Oaxaca region to research and perfect her very own blend. Produced by a Mexican woman whose family has passed down the tradition for five generations, the Doña Vega Mezcal blend honors the bold tradition and unique flavors of this centuries old spirit with a modern twist.
What we delivered
We produced custom trucker hats just as bold and unique as the mezcal itself, using all the colors from their brand palette.
Trucker Hat customizations:
- Foam front trucker hat style
- Pink accent curved brim
- Flat embroidery of the brand’s tilde logo on the front
- Red accent paneling
- Screen printed interior taping
- Woven interior label
- Flat embroidery with Doña Vega Mezcal word mark on the back
- Woven interior tag

