Soul Cycle

SoulCycle is a popular fitness company that offers indoor cycling classes. It was founded in 2006 and has gained significant popularity since then. The classes at SoulCycle are known for their energetic and motivational atmosphere, combining cycling workouts with elements of dance, cardio, and strength training.

What we delivered

Anthem Branding has collaborated with SoulCycle several times over the years to create a handful of unique projects — from hats with shiny rubber patches and custom distressing to pouch bags and Pride Month merch.