Case study: Brightline Group
- Home
- Case Studies
- Brightline Group
![Bright Line Group Logo by Anthem Branding](/imager/media/Case-Studies/Brightline-Group/105020/BrightLine-Group-Logo-by-Anthem-Branding_50fddbcdf1bc5728890207d304f83f3a.webp)
Brightline Group
BrightLine Group is a woman-owned consulting team based in Colorado and Mississippi with strong expertise in energy efficiency and utility administered customer programs. They bring a positive and collaborative spirit along with a dedicated work ethic to provide technical solutions and a clear direction forward their clients. Offering data-backed insights and functional recommendations, BrightLine Group focuses on finding creative energy-related solutions for businesses with the goal of creating a cleaner and healthier planet.
What we delivered
We partnered with BrightLine Group to help ideate a name for their new company and craft a clean and modern visual identity system. The new logo, a triangular shape symbolic of change, conveys professionalism and expertise while emphasizing their hands-on human approach to collaboration.
![Bright Line Group Brand Toolkit by Anthem Branding](/imager/media/Case-Studies/Brightline-Group/105018/BrightLine-Group-Brand-Toolkit-by-Anthem-Branding_50fddbcdf1bc5728890207d304f83f3a.webp)
![Bright Line Group Website Design by Anthem Branding](/imager/media/Case-Studies/Brightline-Group/105021/BrightLine-Group-Website-Design-by-Anthem-Branding_50fddbcdf1bc5728890207d304f83f3a.webp)
![Bright Line Group Business Cards by Anthem Branding](/imager/media/Case-Studies/Brightline-Group/105019/BrightLine-Group-Business-Cards-by-Anthem-Branding_50fddbcdf1bc5728890207d304f83f3a.webp)
Anthem truly listened and understood what our team was looking for in a brand. Their creativity and expertise resulted in a brand that uniquely reflects our company’s values and qualities.