Case study: Brightline Group
- Home
- Case Studies
- Brightline Group
Brightline Group
BrightLine Group is a woman-owned consulting team based in Colorado and Mississippi with strong expertise in energy efficiency and utility administered customer programs. They bring a positive and collaborative spirit along with a dedicated work ethic to provide technical solutions and a clear direction forward their clients. Offering data-backed insights and functional recommendations, BrightLine Group focuses on finding creative energy-related solutions for businesses with the goal of creating a cleaner and healthier planet.
What we delivered
We partnered with BrightLine Group to help ideate a name for their new company and craft a clean and modern visual identity system. The new logo, a triangular shape symbolic of change, conveys professionalism and expertise while emphasizing their hands-on human approach to collaboration.
Anthem truly listened and understood what our team was looking for in a brand. Their creativity and expertise resulted in a brand that uniquely reflects our company’s values and qualities.