Case study: Sunflower Market
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Sunflower Market
Sunflower Market stands for natural goodness. Established in 1978, Sunflower Market is a family-owned and operated whole health market in Woodstock, NY. Devoted to the health and wellness of the community, Sunflower offers high-quality organic produce and local crafted goods.
What we delivered
We partnered with their amazing team as they embarked on a huge store remodel and expansion to explore the next phase in their logo evolution. We brought to life the fresh, honest and friendly personality of the brand while finding a way to maintain their rich community heritage.
The modernized visual identity system showcases a simplified sunflower icon, expressive typography and natural colors that harkens back to their brand roots and maintains brand recognition during their evolution.