Long Live Local
Sunflower stands for natural goodness. Established in 1978, Sunflower Market is a family-owned and operated whole health market in Woodstock, NY. Devoted to the health and wellness of the community, Sunflower offers high-quality organic produce and locally crafted goods.
As they embark on a huge store remodel and expansion, we partnered with their amazing crew to explore the next phase in their logo evolution. We brought to life the fresh, honest, and friendly personality of the brand while finding a way to maintain their rich community heritage.
The modernized visual identity system showcases a simplified sunflower icon, expressive typography, natural colors, and a beautifully illustrated sunflower that harkens back to their brand roots and helps maintain brand recognition during this logo evolution.