Case study: Woodward
- Home
- Case Studies
- Woodward

Woodward
Woodward is a year-round action sports company that operates camps, mountain parks, and training facilities designed for progression in skateboarding, snowboarding, skiing, BMX, scooter, and more. Known for blending world-class terrain with expert coaching, Woodward creates environments where athletes of all levels can build skills safely, creatively, and confidently — whether at summer camp, indoor training hubs, or on-mountain terrain parks.
Our partnership
For both Spring/Summer and Winter collections, we partner closely with Woodward to develop apparel and merchandise catalogs that feel deeply connected to their audience, seasonal offerings, and action sports culture. Our role spans both strategy and creative execution — collaborating to identify the right products, silhouettes, and blanks based on the season, sports offered, and customer preferences, then building mood boards to align on the creative direction for each of the featured designs. From there, we translate those approved directions into custom apparel graphics and merchandise designs that bring the collection to life across a cohesive range of products.
Woodward operates five retail locations in addition to their e‑commerce store. Anthem supports their seasonal programs through high-quality production and retail-ready finishing, including custom apparel details, UPC labeling, and hang tags for each item.
In addition, Anthem manages Woodward’s Shopify site, along with the warehousing and fulfillment for their e‑commerce business. Our team works diligently to ensure every order is shipped accurately and on time, delivering a seamless experience for their customers.
What we’ve delivered
We work with Woodward to design and create custom designed apparel collections for both winter and summer, including merchandise like:
- shirts
- hats
- hoodies
- patches
- pins
- bandanas
- shoelaces
- sunglasses
- socks
Gallery




















