Case study: Shimano custom jacket
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Shimano
Shimano is a Japanese multinational manufacturer of cycling components, fishing tackle, and rowing equipment headquartered in Sakai, Osaka, Japan.
What we delivered
The Shimano Gravel Alliance is a group of 15 multi-surface cyclists sharing their adventures and stories from events and rides around North America. We worked with the Shimano team to design and produce a line of custom logo patch jackets specifically to outfit this segment of Shimano cyclists.
Our team incorporated various décor and design customizations into the jacket, including:
Customizations:
- Sewn directly onto the left arm is a woven patch featuring the Shimano wordmark and Gravel Alliance logo
- To be as useful as possible to this group of cyclists, the jacket is constructed from lightweight, synthetic performance fabric to allow for air circulation and breathability.
- The hood is made from a soft fleece for optional warmth
- A button-down construction gives the jacket a casual and trendy style while being easy to take on and off