Case study: RockShox custom hats
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RockShox
RockShox is a leading brand specializing in the design and manufacturing of high-performance suspension components for bicycles. Established in 1989, RockShox is known for its innovative products, including front forks and rear shocks, which are used in a variety of cycling disciplines such as mountain biking, road biking, and gravel riding.
The brand is renowned for its commitment to technology and engineering excellence, frequently introducing new suspension technologies and features to enhance bike performance and rider experience. RockShox components are widely used by both professional athletes and enthusiasts for their reliability, durability, and advanced performance capabilities.
What We Delivered
We designed and delivered a range of custom headwear and apparel for Rockshox, tailored to meet their branding and style needs. Our offerings included a full-fabric flat-brim snapback hat and a custom Crankworx five-panel cap. Each item was meticulously crafted to ensure both functionality and a strong brand presence.
Customizations Made:
- Full-Fabric Flat Brim Snapback Hat:
- Custom 3D Embroidery: High-density 3D Rockshox logo on the front.
- Screen-Printed Accents: Rockshox logo under the bill.
- Interior Taping: Step and repeat design.
- Private Label: Quality woven Rockshox tag.
- Fit and Structure: Stiff, 6‑panel flat bill, high crown, structured fit, and adjustable snapback closure.
- Custom Crankworx Five Panel Cap:
- Material: Durable nylon fabric.
- Front Panel: Woven Rockshox patch.
- Interior Details: Custom taping with private Rockshox and SRAM labels.
- Closure: Nylon fabric strap for adjustable fit.
- Custom Six-Panel Logo Patch Hat:
- Patch: Debossed leather patch centered on the crown.
- Interior Taping: Screen-printed for added comfort.
- Woven Tag: Attached to the snapback for a branded touch.