Case study: MTV custom phone charger and cable pouch
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MTV
MTV, short for Music Television, is an American cable television channel that first launched on August 1, 1981. Originally conceived as a platform to play music videos 24⁄7, MTV quickly became a cultural phenomenon, helping to popularize music videos as a form of artistic expression and a promotional tool for artists. The channel’s early focus was on showcasing the latest hits from various genres, with iconic music videos and performances by artists like Madonna, Michael Jackson, and Prince.
What we delivered
We worked with the team over at MTV to create custom cut-and-sew zipper pouches, branded lightning charging cables and 10,000 mAh phone chargers.
The pouches are outfitted with a black interior liner that features their iconic logo in a step-and-repeat design. A PVC molded logo patch on the bottom right corner of the front of the pouch is sewn in place. The black tonal phone charger displays the logo screen printed on the front that connects to a branded lightning cable.