About this Ice Breakers project
During the lead up to the 2018 Olympic Winter Games in Pyeongchang, South Korea, Ice Breakers encouraged fans to pursue their #UnicornMoment, a personal accomplishment sparked by a boost of confidence to take on challenges.
Working with Ice Breaker’s agency, CP+B, to celebrate “breakthrough” moments on the snow and on the ice, we created these custom Icebreakers Unicorn items including:
Varsity jackets, t‑shirts, air fresheners, sublimated camper hats, custom bobble heads, sublimated fleece blankets, and custom Backpacks.
Team Unicorn members Maia & Alex Shibutani wore these custom jackets and Unicorn-branded merchandise to celebrate their unicorn moment.
The Shibutani siblings have been figure skating together since 2004, at the ages of 9 and 12, respectively. They have built a résumé that includes a 2017 worlds bronze medal and 2016 worlds silver medal.
These jackets feature custom chenille patches and lapel pins. The blankets and hats feature an all-over sublimated pattern and the backpack is custom made.
