Calm
Calm is a mental wellness brand focused on helping people sleep better, stress less, and live more mindfully through meditation, sleep stories, music, movement, and mindfulness tools. Founded in 2012, the brand combines science-backed content with a calming, approachable experience designed to support users through every step of their mental health journey.
What we delivered
Anthem created a simple custom hat collection for Calm featuring unstructured 6‑panel dad hats in olive green and khaki corduroy. Each hat included custom interior taping and subtle embroidery details with “not calm” on the front and “calm” on the back. The overall design focused on clean styling, soft texture, and an easy everyday feel that aligned naturally with Calm’s brand.
