Case study: Barbados Adventure Race
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Barbados Adventure Race
Barbados Adventure Race (BAR) is a challenging obstacle course race set in Barbados. Race designs range from fun, team-building challenges to world obstacle championship qualifiers.
What We Delivered
Our team of designers drew inspiration from the brand’s identity system and brand standards when creating the custom crew socks, highlighting BAR’s fun and vibrant brand colors. These comfy branded socks are given out as prizes to race finishers — a perfect and useful keepsake for racers to remember their accomplishment every time they slide them on.
Customization details:
- Ultra-soft woven Pima cotton
- The toe and heel cap color is an exact PMS color match to the race brand’s logomark
- The BAR wordmark is knit on the bottom of each sock’s foot, connecting the heel and toe design in a visually balanced way
- For brand recognition, the Barbados Adventure Race wordmark is placed running along the calf, allowing for attention to be drawn to the other design elements