Case study: W Hotel Aspen
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W Hotel Aspen
Nestled at the base of one of the world’s most fabled mountains, the W Hotel Aspen is nothing short of spectacular. Attracting patrons from all over the world, the W Aspen offers a cozy, yet elegant experience to guests looking to experience the historic town of Aspen.
What we delivered
We collaborated with the hotel on a variety of custom headwear pieces, featuring popular styles like trucker hats and five-panel corduroy hats. Being a ski town, locals and visitors alike all appreciate a little après ski (social drinks and bites after a day on the mountain). These hats give a nod to this special kind of happy hour with 3D puff embroidery across the crown and a unique contrast cord across the brim.
We also created buttery soft hoodies with the slogan “More Powder Days” screen-printed on the back. The perfect piece to throw on after a day crushing pow on the slopes.