Case study: The Lettucehead Food Company
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Client
Location
Buena Vista, CO
Service
Custom hats
The Lettucehead Food Company
The Lettucehead Food Company has been bringing health and wellness to the Buena Vista community for over a decade through organic food and sustainable living. The small grocers’ name pays homage to the 1900s-era booming lettuce industry as they continue to share their passion for nutrition and well-being with visitors and community members.
What We Delivered
Corduroy Hat customizations:
- We worked with the team to design and produce custom 5‑panel corduroy hats. Featuring earthy colors and retro vibes, these custom hats do a great job at creating a tactile texture similar to holding an actual head of lettuce – making a clear linear connection back to the brand’s ethos.
- Custom 5‑panel hat details:
- Richly saturated dark green soft corduroy fabric for a retro look and feel
- Unstructured crown construction
- Trendy flat brim style
- 3D embroidery and flat embroidery featuring the brand’s wordmark
- Contrast color cord across the brim that provides a visual anchor to the overall aesthetic
- Mesh buckram on the interior of the crown
- Screen printed interior taping
- Woven interior label