SunCoast Performance
SunCoast Performance is a family-owned brand that designs, engineers, and manufactures high-quality diesel parts and transmissions — all under one roof in the U.S. Known for precision and durability, they’ve built a strong reputation in the automotive aftermarket industry.
What We Delivered
While SunCoast is best known for its engineering expertise, they saw an opportunity to expand their brand presence with lifestyle apparel. Apparel not only performed well in their trade show booths and client outreach, but also provided a growing revenue stream. The goal was to elevate their merchandise with designs that felt as strong and authentic as their core products.
We began with mood boards to determine the creative direction for the lifestyle graphics. Once we zeroed in on the style, our team developed initial design concepts that evoked the feeling the client wanted to capture. After focusing in on the client’s favorite designs, we built out a complete apparel collection, including shirts, hoodies, custom hats, koozies, and stickers. Thanks to a streamlined process, we moved quickly from inspiration to final production with minimal rounds of edits.
The result: a polished lifestyle line that SunCoast is proud of, and one that resonates with their customers and extends their brand beyond performance parts.
