Cheribundi

Based in Geneva, NY, Cheribundi was founded in 2004. The company makes natural tart cherry juices geared towards helping ease recovery and rebuild muscle faster for their ultra-athletic following.

The brand’s tart cherry juice Performance line received an updated packaging system. The team wanted to get the word out about the line’s new look through the use of influencer kits.

What we delivered

We worked with the Cheribundi team to create not just branded kits sent to their influencer base, known as the Cheribundi Pit Crew, but we sought to design and produce an interactive and engaging experience that connected the brand, its products, and its ethos into a singular event.