Boulder Ironman
The Ironman Triathlon is a series of long-distance triathlon races held all over the world. The IRONMAN Group is the largest operator of mass participation sports in the world and providing participants the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events.
What we delivered
We worked with the Ironman team to collaborate on an apparel collection of both client-supplied art and custom graphics and concepts. The resulting designs commemorate the individual races and embody the spirit and effort of the athletes.
We produced stylish, premium shirts for racers, staff and volunteers. We also designed custom apparel for the Boulder Ironman to be sold at pop-up retail shops.
