Trade show branding and design

A trade show is an event where companies show off their latest products and services to potential customers and clients. 

A trade show allows businesses to:

1. Demonstrate their offerings to potential customers through live demos and hands-on experiences rather than just talking about them.
2. Get their brand out there and make some noise in their industry through eye-catching booths, free swag, and other promotional activities.
3. Meet face-to-face with prospective clients and walk away with some quality sales leads, or even close some sales during the event.
4. Get a feel for what their customers want by getting direct feedback and seeing how people respond to their products.
5. Network and connect with others in their field, such as suppliers, partners, or investors who could open up new opportunities.
6. Reinforce their position as an expert and leading player in their market.

At Anthem Branding, we believe a great trade show experience should immerse your audience in your brand’s world. 

Here are the most popular trade show promotional tactics: 

• Branded giveaways and swag: from custom apparel and accessories to trendy corporate gifts, we’ll provide unforgettable branded takeaways that keep your company top-of-mind.
• Interactive games and contests: capitalize on people’s competitive natures with fun, engaging games and contests that incentivize valuable data capture.
• Cutting-edge AR/VR: transport attendees into fresh digital realms through immersive augmented and virtual reality brand experiences.
• Multimedia showcase: dazzle your audience with dynamic audio and visual displays and live product demos that spotlight your offerings.
• Hospitality activations: treat VIP guests to an upscale, branded hospitality lounge for top-tier networking and luxurious amenities.
• Social amplification: build buzz by giving trade show attendees perfect selfie-ops and shareable content integrations to skyrocket online engagement.

We offer the following branding services to get your brand dialed in to resonate with your target audience:

• Product packaging design
• Brand audits
• Brand identity
• Logo design
• Brand voice
• Merchandise design
• Rebranding
• Product label design

We can also help you with your mission statement, customer loyalty program, competitive landscape analysis, content marketing strategy, and business growth strategy. 

Let’s work together to reach your potential customers and turn them into loyal customers. 

Here are the four main categories of trade shows:

1. Vertical trade shows: These focus on a specific industry or market segment. For example, a trade show for the automotive industry or outdoor recreation.
2. Horizontal trade shows: These bring together companies across multiple industries but with a common theme or offering. A good example would be a trade show for companies that provide logistics and supply chain services.
3. Consumer trade shows (public shows): These are trade events that are open to the general public, not just industry professionals. Think auto shows, home and garden expos, travel shows, etc.
4. Virtual trade shows: With the rise of digital experiences, there are now online-only or hybrid virtual trade show events. Companies showcase their products virtually through digital booths, live streams, webinars, and other virtual platforms.

A customer trade show is an exhibition event that is open to the general public and end-consumers — not just industry professionals and businesses. 

Trade show events can be focused on either the business-to-business (B2B) or business-to-consumer (B2C) audience segment.

Designing impactful trade show displays is one of Anthem Branding’s core specialties. We take an immersive, end-to-end approach to crafting best-in-class exhibition environments that allow your brand’s narrative to shine.

We understand the pinpoint logistics required to bring branded experiences to life on the exhibition floor. That’s why we pride ourselves on efficient, hassle-free delivery of custom promotional products tailored for your event’s needs.

While specific timelines vary based on the complexity of your order, our seasoned team has the capabilities to rapidly produce top-quality items while leaving wiggle room for your final approvals. For orders using existing brand assets, we can typically turn around fully customized premium promotional products within 14 business days from artwork approval.

If you need new creative asset development, such as logo design or branded visuals, we’ll kick off with our renowned discovery process to crystallize your brand positioning first. In these cases, we recommend allowing 4 – 6 weeks from project initiation for the full creative development and production cycle.

We understand that a cookie-cutter approach simply won’t cut it when it comes to crafting an exhibition presence that authentically reflects your brand’s identity. That’s why we specialize in customized booth solutions brought to life through our detailed discovery and collaborative design process.

Trade show booth design is not a one-size-fits-all endeavor. Our team works with you to understand your brand’s unique personality, messaging, and objectives. Together, we conceptualize a booth design that not only captures attention on the show floor but also creates meaningful connections with your target audience.