Product Label Design Services

Retail packaging design is the art of creating visually compelling packaging that leaps off store shelves and into carts. It’s about far more than simply protecting the product — strategic retail packaging design is a powerful branding and sales tool.

On the most basic level, packaging design is about your choice of packaging materials, but it can be so much more than that. With the right branding package design, such as your choice of colors, fonts, and custom designs, your packaging can become part of your storytelling.

Effective packaging design requires a careful balance of numerous elements. Here are some key aspects our packaging experts focus on:

• Brand identity
• Information communication
• Aesthetics
• Sustainability
• Shelf impact
• Product protection
• User functionality
• Regulatory compliance
• Unboxing experience
• Cost optimization
• Supply chain suitability

When done correctly, custom packaging boxes can tell your customers exactly what your product is without them even opening it and even tell them why they should be buying what you are selling.

Retail packaging boxes are containers created specifically to package and present retail products. They serve multiple purposes, including enhancing visual appeal to attract customers, delivering information about the product, and providing protection during transportation.

Custom retail boxes go beyond sheer utility. They’re canvases for unforgettable branded unboxing experiences that create indelible impressions and customer delight. With custom structural designs, vivid graphics, and premium finishes, your retail boxes transform into iconic brand advertisements that command attention and prestige.

From initial research to final production, we meticulously follow these 7 essential steps:

1. Research and discovery
2. Concept development
3. Prototyping
4. Testing and revisions
5. Production preparation
6. Pre-production sampling
7. Deployment

Here are some examples of quality retail packaging:

1. Nespresso coffee capsules
2. Absolut Vodka bottles
3. Snapple bottles
4. Nike shoe boxes
5. Tiffany & Co jewelry boxes

We do not recommend designing packaging on your own. If you insist on designing it on your own, Canva can be a useful tool for basic graphic design. But professional packaging design requires more advanced software and expertise. Packaging design demands precise formatting for specialized specifications like dielines, folding scores, varnish areas, and other technical print requirements.

Our designers utilize industry-leading programs like Adobe Illustrator, CorelDRAW, and Photoshop that integrate seamlessly with packaging production workflows. 

Reach out and see how we can help you. 

Sustainable packaging designs are solutions that have a low environmental impact and are created through eco-friendly practices.

Here at Anthem Branding, we take our sustainability efforts seriously, and are passionate about helping our customers do the same. Many business owners worry about the cost of sustainable packaging, recycled materials can prove to be more cost-effective than standard ones.

If you want to showcase yourself as a green brand, then our sustainable packaging and design is just what you need.

From the use of eco-friendly materials to less wastage during production, we offer many ways to lower your carbon footprint and help showcase your brand’s eco-credentials.

Retail stores are physical commercial establishments where products are sold directly to consumers for their personal, family, or household use. They can range from small independent shops to large chains and department stores.

Rigid packaging is widely used across many industries, including:

• Food and beverage (bottles, jars, cans)
• Beauty and personal care (jars, bottles, compacts)
• Household chemicals and cleaners (bottles, tubs)
• Pharmaceuticals (bottles, vials)
• Electronics (rigid plastic clamshells)