Custom soft goods by Anthem Branding
- Home
- Custom swag
- Custom soft goods
What are custom soft goods?
Soft goods include all fabric-based promotional items, like hats, T‑shirts, jackets, blankets, bandanas, and more. Our expertise in textile customization, leading brand partnerships, and extensive soft goods product catalog allow you to create fabric-based merchandise that isn’t limited to apparel. Enjoy a full selection of custom apparel and textile-based promotional items to create unique gifting programs, brand products, or promotional materials.
We create custom sewn soft goods tailored to your specifications. Our cut-and-sew capabilities mean you choose your base materials and specify custom dimensions, pocket placement, and structural elements. We use your input to bring your design to life.
Embroidery brings dimensionality and sophistication to your custom soft goods. Our embroidered logo capabilities include 3D puff techniques for bold statements, flat embroidery for classic style, and metallic threads that pop. Embroidery looks best on structured items, like hats, polos, and jackets.
Screen printing creates vibrant, cost-effective branding. Our screen print techniques range from standard applications to specialty inks, including metallic, glow-in-the-dark, and puff effects. This method looks great on T‑shirts, tote bags, and flat print surfaces where bold graphics make maximum impact.
Dye sublimation technology enables photographic digital printing with unlimited colors. The sublimation process permanently infuses dyes into polyester-based fabrics, creating designs that won’t crack, peel, or fade. Perfect for edge-to-edge prints on performance wear, custom blankets, and accessory bags, sublimation delivers stunning full-coverage designs.
Beyond decoration, add functional and aesthetic embellishments to take your promo products from special to one-of-a-kind.
- Custom patches: Woven patches, PVC patches, leather patches, chenille patches, and more.
- Custom pockets: Interior security pockets, exterior utility pockets, hidden zippered compartments, mesh ventilation pockets.
- Zippers and closures: YKK premium zippers, waterproof zippers, magnetic closures, velcro strips, snap buttons, toggle closures.
- Straps and handles: Adjustable shoulder straps, padded carrying handles, quick-release buckles, leather trim handles, webbing reinforcements.
- Grommets and hardware: Brass ventilation grommets for ventilation, reinforced eyelets, carabiner clips, D‑rings for attachments, metal aglets on drawstrings.
- Labels and tags: Rubber label applications, woven labels, custom seam labels, loop labels, hang tags, care instruction printing.
- Specialty features: Reflective strips for visibility, antimicrobial treatments, water-resistant coatings, UV protection finishes.
- Structural elements: Reinforced stress points, bartack stitching, French seams, bound edges, piping details.
Have an idea? Contact us to bring it to life!
What makes Anthem Branding different?
Custom Everything
We don’t just print logos, we design entire experiences. Our design team works closely with you to create pieces that reflect your brand story, aesthetic, and values.
Obscure? Unusual? We Say Yes.
Our team thrives on the unexpected. From cool promo gifts like vintage-style flatware sets to collector-worthy miniature sports gear, we specialize in turning niche concepts into high-impact branded products.
Full-Service Support
From concept to delivery, we manage sourcing, manufacturing, compliance, and logistics, all so you can stay focused on your campaign goals.
Custom apparel
Co-brand your soft goods
We partner with leading brands. Leverage products your audience knows and loves to create custom merch that recipients will want to use. Check out some of the awesome brands we work with:
Accessories and specialty items
Industries we serve with soft goods
Let’s create something together.
Other promotional items
Everything you need to know: custom soft goods
What’s the minimum order quantity for custom soft goods?
Our minimum order starts at 42 pieces for decorated stock items. Custom cut-and-sew projects typically require 144+ units, though we offer small batch options for concept testing. Contact us for minimum order quantities for your desired product.
How long does production take for bulk soft goods orders?
Standard decorated items ship in 10 – 14 business days. Custom-manufactured soft goods require 4 – 6 weeks domestically or 12 – 16 weeks for overseas production, including ocean freight.
Can you match Pantone colors?
We provide Pantone color matching across all decoration methods. Color accuracy varies slightly by fabric type and technique, but we’ll provide samples for approval.
Do you offer rush production for urgent soft goods needs?
Rush services are available for qualifying orders. Contact us for specific production timelines.
What file formats do you need for soft goods artwork?
Vector files (AI, EPS, PDF) produce the best results. High-resolution raster files (300+ DPI) work for sublimation printing. Our design team can help optimize your artwork or create a logo if needed.
Can you remove manufacturer tags and add custom labels?
We remove generic tags and replace them with your custom woven labels, printed care instructions, or branded hang tags as part of our private label services.
Do you provide samples before full production runs?
We create pre-production samples for approval on custom projects. Physical samples let you confirm color, fit, and construction before we create bulk orders.
How do you handle sizing for bulk apparel orders?
We provide detailed size charts and can accommodate custom size distributions. Most orders follow standard S – XL ratios, but we’ll match your team’s sizing needs.
Can you ship soft goods to multiple locations?
We offer fulfillment services, including individual shipping, warehouse distribution, and dropshipping directly to recipients.