Case study: Mike’s Hot Honey
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Mike’s Hot Honey
Mike’s Hot Honey is known for its unique blend of sweet and spicy honey infused with chili peppers. Founded by Mike Kurtz in 2010, the company started as a small passion project after Kurtz discovered chili-infused honey during a trip to Brazil. He began drizzling his homemade version on pizzas at a Brooklyn pizzeria, where it quickly gained a loyal following. The brand has grown significantly while staying true to its simple yet delicious formula, making it a staple for food enthusiasts who love a balance of heat and sweetness.
What we delivered
We designed custom bandanas for Mike’s Hot Honey, featuring vibrant, hand-drawn illustrations of the delicious foods people love to drizzle with their signature sweet-heat honey, like pizza, fried chicken, biscuits, and more. The designs capture the boldness of the brand while adding a stylish, wearable touch for fans. Whether wrapped around the neck, tied on a bag, or worn in the kitchen, these bandanas celebrate the spicy-sweet magic of Mike’s Hot Honey in a fun and creative way.
Take a peek at the custom bandanas we created for Mike’s Hot Honey.




