Case study: CANTEEN Spirits
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CANTEEN Spirits
CANTEEN Spirits is known for being the makers of ready-to-drink vodka soda. With a history dating back to the 1840s, their blanco tequila is made from premium blue weber agave in the heart of tequila, jalisco. Born in Austin and hecho in Mexico, this artisanal spirit is crafted with precision and passion.
After seeing incredible success selling over 517,000 cases and winning the 2020 Impacts Hot Brands awards, the team wanted to expand their brand portfolio with yet another innovative beverage with ready-to-drink-cocktails. Dubbed CANTINA Especial, a line of tequila soda, launched in April 2021 with three flavors, Ranch Water, Grapefruit Paloma, and Watermelon Margarita.
What we delivered
To help promote the new line, we worked with the team to create custom printed bandanas. In three different designs, the 22 x 22” bandana collection features illustrative desert-themed graphics and elements influenced by traditional Mexican art and the tequila culture. Pulling in the bright color palette from the beverage’s packaging system, each custom screen printed bandana is finished with an overlock serger stitch around all four edges in a contrast complementary color to tie the palette together.
Made from 100% cotton, the printed bandanas have a great soft-hand feel and can be worn in a variety of styles and used for multiple purposes, all the while spreading the word about CANTINA Especial tequila sodas.