Case study: Anthem Branding custom Crocs
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Anthem Branding
As a promotional product and branding agency, we pride ourselves on our own custom merch. Often distributed to friends and family of the Agency or as employee welcome gifts, our own custom merch embodies the creativity of our branding agency.
What we delivered
To say these custom Crocs are extremely comfortable would be a BIG understatement. The team had freedom to bring in our brand identity elements in ways that other products can’t facilitate. These designs are cool examples of how you can have a little bit of fun with those quirky brand elements and place them into locations that push boundaries while still remaining true to the brand’s core.
Customizations include:
- Two full color edge-to-edge designs using the Anthem Branding favicon
- The Left heel strap reads ANTHEM, the right reads BRANDING
- Custom JIBBITZ(™) of the Anthem favicon measuring
- The white pair’s design leverages the favicon only using a step-and-repeat pattern from toe to heel
- The black pair’s design leverages the favicon in the same step-and-repeat pattern as the white pair but only on the upper toe section while also bringing in a colorful southwestern geometric design symbolic of Colorado to complete the design