Case study: Under Canvas
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Under Canvas
Under Canvas, a premier upscale camping experience provider, began in 2009 with the opening of an all-inclusive glamping adventure package and has since grown to include nine glamping locations that span the country, as well as a customized event offering, bringing the glamping experience to life anywhere in the country. A leader in upscale outdoor hospitality, Under Canvas has claimed awards from the likes of Conde Nast Travel and Travel + Leisure as the best resorts in the U.S. and, indeed, the world.
What We Delivered
We partnered with the team at Under Canvas to create is a line of foam trucker hats. The collection features three different sublimated crown designs of iconic landscapes and monuments of their camp locations at the nation’s top national parks, including Grand Canyon National Park, Mount Rushmore National Memorial, and Moab’s Arches National Park. These hats take in the brand’s aesthetic, offer a way for campers to be protected out in the elements, and a way to further the experience and brand awareness long after the trip is over.
In a navy and white brand pallet, the hats all have a mesh back and plastic snapback closure. Custom decoration includes:
* Full-color sublimated foam front
* Laser debossed PU suede logo leather patch stitched onto the foam front
* Woven iconographic Under Canvas logo label on the snapback closure
* Woven typographic Under Canvas logo interior sweatband label
* Screen printed branded interior taping