GoHealth
GoHealth is a marketplace for Medicare plans, including Medicare Advantage, MediGap, and Medicare Part D, which are programs administered through private health insurance companies. It also operates an online health insurance marketplace offering individual and short-term health insurance.
With ambitious plans to grow their workforce by over 1,200 new employees throughout 2021, we work with the GoHealth team to create and produce individually packaged kits for every new employee.
As part of the onboarding process, new employees access an online storefront created exclusively for all new employees, also managed by our team here at Anthem Branding, to order their kit. The storefront showcases a fun, mysterious product image for the kit to create a sense of mystery as to what they will receive. Employees enter their shipping address through the storefront, which is then packed and shipped directly from our Denver-based warehouse to the employee.
What we delivered
When the package arrives at the employee’s home, it’s packaged with custom mailing tape and packaging. Inside employees are delighted to find the following custom items:
1. A spiral journal in GoHealth blue. The lower front cover features a blind debossed logo, and a custom tip-in page with a welcome letter from the company’s CEO is included.
2.Eco-Rest mouse pad decorated in full color outlines a map of the U.S. with location pins showing the company’s offices and virtual locations. The GoHealth Mission, to improve access to healthcare in America, is printed on the mouse pad to keep it top-of-mind throughout the workday.
3. Ballpoint stylus pen with a digitally printed GoHealth logo. Keeping in mind that employees will be going back and forth between taking handwritten notes and using a touchscreen device, these pens take into account the daily life of employees — a thoughtful detail that says the company is setting them up for productivity and success.
4. Blue Light blocking glasses with a screen printed GoHealth logo centered on the right arm to help ease the eye strain from working at a computer for 8 hours a day.
5. H2go Next 16 oz. Stainless steel water bottle. Wrapped in a matte navy color and screen printed with the GoHeath logo vertically centered on both sides, these bottles have a great hand feel and are a perfect size to keep on your desk to stay hydrated throughout the day.
