Case study: Chargrill Charlie’s

Chargrill Charlie’s

Chargrill Charlie’s is a restaurant chain that serves award-winning chargrilled chicken, burgers, and salads. The brand also provides gourmet catering. The first Chargrill Charlie’s opened in 1989 in Coogee, a suburb of Sydney.

What we delivered

We first partnered with Chargrill Charlie’s in 2017 to build their custom private label headwear line. After seeing retail success with the hats, we helped them expand into t‑shirts, beach slides, hoodies, sun shields, towels, and accessories (tea towels, enamel pins, and phone fans).

We drew inspiration from Australia’s bright colors and beach vibes, and from local retail brands. We produced apparel with unique features such as raw cut edges, trendy women’s fits, and an interesting buttoned patch on the arm of a pullover hoodie.