Webstore Operations Manager

Anthem Branding is a Boulder-based design and merchandise agency that helps forward-thinking companies create lasting, tangible connections with their audiences. We combine exceptional design with carefully managed production to deliver custom merchandise that brings our clients’ visions to life on time, with precision, and with creativity at every step.

The Webstore Operations Manager is an execution-focused role responsible for the technical setup, configuration, and launch of all Anthem Branding webstore programs. This role is focused on technical execution, operational coordination, and platform management across Anthem’s webstore ecosystem. Working cross-functionally with internal teams, production partners, platform vendors, and clients, this role ensures every store is launched accurately, on time, and in alignment with agency standards.

This role reports to the Director of Operations and Finance.

This full-time position operates during Mountain Standard Time office hours remotely or from our office in downtown Boulder, Colorado.

US-based candidates required

Store Build & Configuration

• Work with leadership to refine, scale and document the agency’s webstore program, standards, and operational processes 
• Execute the technical setup of webstores across all four store types: On-Demand (OMG), Short-Term Pop-Up (Commonsku / OMG), Client-Owned Shopify (Shopify + 3PL), and Inventory-Backed Company Stores (OMG)
• Configure storefronts including product listings, artwork, pricing, shipping rules, and checkout settings based on client requirements and store type standards
• Manage platform-specific workflows: OMG for on-demand and inventory programs, Commonsku for pop-up campaigns, and Shopify for client-owned integrations
• Coordinate with 3PL partners for inventory setup, fulfillment workflows, and warehousing logistics on applicable store types

Platform & Migration Support

• Support platform transitions, migrations, and operational standardization initiatives as Anthem’s webstore ecosystem evolves
• Maintain accurate documentation of all active stores including platform, store type, ownership, and current status
• Troubleshoot technical issues during store builds and escalate to platform support or leadership when needed
• Develop and maintain project management tools, templates, and workflows that improve store implementation efficiency, consistency, and scalability
• Help establish and refine internal support processes, documentation, and ticketing systems to support ongoing store maintenance and client requests
• Participate in the OMG pilot program and document learnings to inform future migrations

Coordination & Communication

• Develop and maintain pre-kickoff discovery tools and client questionnaires that improve transparency, efficiency, and project readiness 
• Participate on client calls with both Sales and Account Management prior to beginning each build
• Flag missing information, unrealistic timelines, or technical blockers before build begins — not during
• Keep stakeholders updated on build progress, anticipated launch dates, and any delays
• Coordinate with production partners for art setup, decoration specs, and product data as needed

Quality & Standards

• Ensure every store launched meets the agency’s platform and operational standards
• Conduct pre-launch QA checks on all stores (links, pricing, product images, fulfillment routing)
• Maintain consistency across store builds to reduce variability and support scalable operations
• Surface process improvements and playbook updates to leadership when gaps or inefficiencies are identified
• Document best practices, lessons learned, and process improvements to support continuous refinement of the agency’s webstore program

Store Optimization & Program Growth

• Analyze store performance data and reporting to identify opportunities for operational improvements and enhanced user experience
• Partner with Sales and Account Management teams to share insights related to product performance, customer behavior, and store engagement
• Identify successful store strategies and recommend enhancements that can be applied across similar programs
• Research and evaluate platform features, integrations, and testing opportunities that may improve store performance and customer satisfaction
• Support continuous improvement initiatives designed to increase client retention, operational efficiency, and overall program success

• Stores are built to spec, on time, and require minimal rework after launch
• Platform standards are applied consistently across all store types and programs
• The Sales and Account Management teams have a reliable, predictable build process they can confidently communicate to clients
• Technical blockers are identified and resolved quickly with minimal disruption to the client experience
• Migration of applicable Bold stores to OMG progresses on schedule with documented outcomes
• Store performance insights and optimization opportunities are regularly communicated to Sales and Account Management teams
• Operational improvements and platform enhancements are proactively identified and implemented
• Processes, templates, and support systems continue to evolve as the webstore program scales

• 3 – 5+ years of experience in eCommerce operations, platform administration, or digital project coordination within the promotional products, branded merchandise, or custom apparel industry
• Strong interpersonal skills and a collaborative mindset that strengthen communication, relationships, and execution across both clients and internal teams
• Hands-on experience with one or more of the following platforms: OrderMyGear (OMG), Shopify, Commonsku, Bold Commerce
• Ability to manage multiple concurrent projects while maintaining exceptional attention to detail and meeting deadlines
• Detail-oriented with strong organizational and project management skills
• Comfortable managing multiple concurrent store builds across different platforms and client programs
• Experience working with 3PL or fulfillment partners is a strong plus
• Clear communicator who proactively flags issues rather than waiting for them to surface
• Able to follow processes precisely while also contributing improvements over time

The starting base pay range for this position is $70,000 – $90,000 annually (depending on experience), plus commission and benefits. Benefits include unlimited Flexible Time Off, optional medical and dental insurance plans, fifteen (15) company holidays per year, and eligibility for a 401(k) program after one year of service. Anthem Branding employees qualify for base benefits effective the 1^st of the month following 60 days of employment.

We are dedicated to fostering an inclusive and diverse workplace that values and respects each individual. We encourage applicants from all backgrounds. Our primary criterion for this role is talent.

Join us in crafting connections and making a difference for our clients.

• Send an email to hr@​anthembranding.​com
• Use the subject line ​“Webstore Operations Manager — Yourfirstname Yourlastname”
• Include a short cover letter in the body of the email, your salary requirements and attach your resume