Case study: eTown
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![E Town Logo on white by Anthem Branding](/imager/media/Case-Studies/eTown/92081/eTown-Logo-on-white-by-Anthem-Branding_50fddbcdf1bc5728890207d304f83f3a.webp)
eTown
eTown is a nationally syndicated radio broadcast/podcast, multimedia, and events production company based in Boulder, Colo. The eTown radio broadcast can be heard on National Public Radio, community radio stations, and commercial radio. The program has a variety show format that features live musical performances and interviews with musicians, authors, and other public figures. eTown is recorded in front of a live studio audience at eTown Hall, a solar-powered theatre, which also serves as a social and environmental hub for community events.
What we delivered
We worked with eTown’s hosts and founders, Nick and Helen Forster, to modernize the brand and create a complete system of design elements resulting in a consistent appearance on print pieces, promotional materials, and online. The iconic “e” was updated to be more contemporary and to solidify the notion of live music and broadcasting.
![E town anthem branding 10](/imager/media/Case-Studies/eTown/92076/e-town-anthem-branding-10_50fddbcdf1bc5728890207d304f83f3a.webp)
![E town anthem branding 4](/imager/media/Case-Studies/eTown/92070/e-town-anthem-branding-4_50fddbcdf1bc5728890207d304f83f3a.webp)
![E town anthem branding 7](/imager/media/Case-Studies/eTown/92073/e-town-anthem-branding-7_50fddbcdf1bc5728890207d304f83f3a.webp)
![E town anthem branding 8](/imager/media/Case-Studies/eTown/92074/e-town-anthem-branding-8_50fddbcdf1bc5728890207d304f83f3a.webp)
![E town anthem branding 6](/imager/media/Case-Studies/eTown/92072/e-town-anthem-branding-6_50fddbcdf1bc5728890207d304f83f3a.webp)
![E town anthem branding 5](/imager/media/Case-Studies/eTown/92071/e-town-anthem-branding-5_50fddbcdf1bc5728890207d304f83f3a.webp)
![E Town Website by Anthem Branding](/imager/media/Case-Studies/eTown/92077/eTown_Website-by-Anthem-Branding_50fddbcdf1bc5728890207d304f83f3a.webp)
![E Town Website on Laptop by Anthem Branding](/imager/media/Case-Studies/eTown/92087/eTown-Website-on-Laptop-by-Anthem-Branding_50fddbcdf1bc5728890207d304f83f3a.webp)
![E Town Website i Pad by Anthem Branding](/imager/media/Case-Studies/eTown/92086/eTown-Website-iPad-by-Anthem-Branding_50fddbcdf1bc5728890207d304f83f3a.webp)
![E Town Website Pages by Anthem Branding](/imager/media/Case-Studies/eTown/92078/eTown_Website-Pages-by-Anthem-Branding_50fddbcdf1bc5728890207d304f83f3a.webp)
![E Town Poster by Anthem Branding](/imager/media/Case-Studies/eTown/92082/eTown-Poster-by-Anthem-Branding_50fddbcdf1bc5728890207d304f83f3a.webp)
![E Town Stationery by Anthem Branding](/imager/media/Case-Studies/eTown/92084/eTown-Stationery-by-Anthem-Branding_50fddbcdf1bc5728890207d304f83f3a.webp)
![E Town Tank Top by Anthem Branding](/imager/media/Case-Studies/eTown/92085/eTown-Tank-Top-by-Anthem-Branding_50fddbcdf1bc5728890207d304f83f3a.webp)
![E Town Radio Tower T Shirt by Anthem Branding](/imager/media/Case-Studies/eTown/92083/eTown-Radio-Tower-T-Shirt-by-Anthem-Branding_50fddbcdf1bc5728890207d304f83f3a.webp)