Case study: eTown
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eTown
eTown is a nationally syndicated radio broadcast/podcast, multimedia, and events production company based in Boulder, Colo. The eTown radio broadcast can be heard on National Public Radio, community radio stations, and commercial radio. The program has a variety show format that features live musical performances and interviews with musicians, authors, and other public figures. eTown is recorded in front of a live studio audience at eTown Hall, a solar-powered theatre, which also serves as a social and environmental hub for community events.
What we delivered
We worked with eTown’s hosts and founders, Nick and Helen Forster, to modernize the brand and create a complete system of design elements resulting in a consistent appearance on print pieces, promotional materials, and online. The iconic “e” was updated to be more contemporary and to solidify the notion of live music and broadcasting.