100% custom promotional products and branded swag
Anthem creates premium custom promotional products, branded merchandise, and co-branded company swag for events, corporate gifting, GWP, and brand promotion. Factory-level relationships with premium labels, total customization, and program management mean more options and better execution than anyone else.
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Quick Facts
50+ premium brand partners
Low MOQs
30 – 35 day standard production
Shop custom promotional products
We can access just about any product you can imagine, from fanny packs to fire extinguishers (no joke!).
Additional promotional products
Looking for branded apparel or headwear?
This page covers hard goods and accessories. If you need custom apparel or custom hats, check out our dedicated pages for size ranges, fits, and stitch-and-sew options.
Three ways to build custom promotional products
Anthem offers multiple construction tiers to meet your project requirements. We can help you choose based on your brand goals, timeline, and budget.
1.
Decorated stock products
Start with a premium stock product, then add your logo through embroidery, screen printing, sublimation, engraving, or other methods. The fastest, most budget-friendly route, with a deep catalog of styles, colors, and price points to work with.
Best for: Event giveaways, trade shows, high-volume programs, and tight timelines.
2.
Premium brand co-branding
Your logo on a Yeti, Patagonia, Carhartt, or other premium brand product, decorated through factory-level relationships. The product, the quality, and the brand recognition travel with the gift.
Best for: Client gifting, executive appreciation, employee headcount programs, and retention-focused merch.
3.
Fully custom builds
Proprietary product development, custom materials, original tooling, and factory-direct manufacturing. Built to your spec.
Best for: Retail-ready merchandise, signature brand drops, and packaging-forward gift programs.
How to order
Anthem manages every step, whether you’re ordering decorated blanks for a Friday event or a fully custom build for a national rollout.
1.
Strategy and curation:
Contact us. We clarify your goals, budget, timeline, and audience, then curate product options that fit.
2.
Design and mockups:
Our merchandise design team builds digital mockups, with revisions until the artwork lands.
3.
Sampling (if requested):
Physical samples ship for color, fit, and decoration approval before production starts.
4.
Production
Standard production runs 30 – 35 days from approval, depending on product and tier.
5.
Decoration and finishing:
We add logos, packaging, hang tags, inserts, and packaging as desired.
6.
Fulfillment and delivery:
Bulk ship, dropship, or load a swag store, whatever your program needs.
Promotional product brands we customize
Anthem has factory-level relationships with 50+ premium brand partners, so co-branding happens at the source.
Custom promotional products for every situation
Anthem builds to match your use case. We can create custom swag for any occasion, including the following:
Gift-with-purchase and marketing campaigns
Customize every detail
Every element of a promotional product is a branding opportunity, from the outside decoration to the packaging it ships in. Anthem offers all customization methods that a particular product supports.
Laser engraving
Permanent logo marks on metal, wood, and leather products like tumblers, pens, and notebooks.
Direct-to-garment printing
Photo-quality prints on apparel, useful for short runs and detailed graphics.
UV printing
Full-color printing on hard surfaces like drinkware, tech, and rigid signage.
Heat transfer
Detailed designs and small-batch decoration for performance fabrics and complex artwork.
Multi-technique customization
Combine decoration methods to create a complex and unique design
Flexible fulfillment options
We make it easy to receive custom promotional products however you want them. Hybrid setups are available for ongoing programs and complex occasions.
1.
Bulk shipping
Single shipment to a single address. The simplest path for events, conferences, and centralized programs.
- Lowest per-unit shipping cost
- One inventory checkpoint
- Easy to scale up or down by order
2.
Dropshipping
Individual orders shipped to recipients, no internal distribution required. Built for distributed teams and at-scale gifting.
- One-to-many delivery without a warehouse
- Nationwide shipping for distributed teams
- Custom packaging if desired
3.
Company swag stores
A branded physical pop-up or online store stocked with your approved products, with on-demand ordering and fulfillment.
- Self-service for employees, managers, and clients
- No upfront inventory commitments
- Full brand governance over what gets ordered
Custom promotional products we’ve made for other brands
We build premium custom promotional products for brand-forward companies of all industries and sizes.
Let’s create something together.
What our customers are saying
Build the brand behind the merchandise
Anthem offers full branding services, so your brand is as awesome as your custom merch.
Brand audit
A research-backed look at your brand, from visual identity to messaging. We map the gaps and plan the fix.
Ready to launch your custom merch program?
Work with the best end-to-end custom merchandiser in the business. Tell us about your product preference, brand, audience, and timeline. We’ll design custom promotional products that hit the mark.
Custom promotional products FAQs
What are co-branded promotional products?
Co-branded products carry your logo and a premium brand’s mark, decorated at the factory through a direct relationship instead of retail decoration after the fact. The result reads as a real partnership, not a logo application. See our brand partners.
What’s the minimum order quantity for custom promotional products?
Promotional products have MOQs of 44 to 200+ units, depending on product type and construction complexity. We offer limited runs or single-item runs if needed.
How long does production take for custom promotional products?
Standard production runs 30 – 35 days from artwork approval for most decorated products. Rush options are available on select products and decoration methods. Confirm timing during our discovery call.
How do you measure the ROI of a promotional product campaign?
Track impressions, recipient retention, and downstream actions tied to the program, like landing-page visits, swag-store activity, or follow-up sales conversations. Custom QR codes, dedicated URLs, and order-level tracking inside a swag store make it possible to connect a specific drop to a specific outcome rather than guessing.
Can you manage an ongoing promotional products program for our company?
Yes. Anthem runs swag stores, bulk reorders, dropship gifting, inventory management, and recurring decoration runs under one program. The setup maintains brand consistency across every touchpoint. Learn about building a corporate gifting program with Anthem.
What payment types do you accept?
We accept ACH, company check, all major credit cards, and pre-approved net 30 terms.
Do you charge sales tax?
Customers in certain states may be required to pay sales tax. If your organization is exempt, please supply your Account Manager with your resale certificate prior to placing your order at info@anthembranding.com.
Further reading
10 branded giveaway ideas for your running race
10 branded giveaway ideas for your running race
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