Stonewear
Stonewear offers women’s athletic apparel for climbing, hiking, running and yoga. Born from energetic, real women who get out there, Stonewear is passionate about designing clothing that women will love because it’s incredibly comfortable, lasts a lifetime, and makes them feel great.
What we delivered
We collaborated with the team at Stonewear with the goal to enhance and modernize the current brand to be bright, adventurous and inspiring. The updated brand identity is an evolution of their original diamond shape; dynamic and strong, yet feminine and organic. Balanced by clean and approachable typography, this identity is an anchor for a modern and appealing visual aesthetic.
