Stonewear was founded in Boulder, Colo., in 1996 when a talented climber decided to take style into her own hands and design rock climbing clothing specifically for women. They are known best for their core line of pants that are the most comfortable, stylish, and durable pants on the market.
Activewear for all of life’s adventures
Stonewear offers women’s athletic apparel for climbing, hiking, running, and yoga. Born from energetic, real women who get out there, Stonewear is passionate about designing clothing that women will love, because it’s incredibly comfortable, lasts a lifetime, and makes them feel great.
We collaborated with the team at Stonewear with the goal to enhance and modernize the current brand to be bright, adventurous, and inspiring.
The updated identity is an evolution of their original diamond shape; dynamic and strong, yet also feminine and organic. Balanced by clean and approachable typography, this identity is an anchor for a modern and appealing visual aesthetic.
Authentic, vibrant photography provides an inviting atmosphere of adventure. We helped Stonewear return to their outdoor fitness roots so they can once again resonate with the active women who are forever young at heart.
We applied the new Stonewear aesthetic to a variety of materials in order to introduce the fresh look of Stonewear to current and new buyers. Our team developed tradeshow banners and print collateral for Outdoor Retailer, hangtags and feature icons for their upcoming line, and a Buyer’s Preview for the Fall.