Packaging Design Agency
Creates a Lasting Impression
Brand identity is more important than ever. In today's highly competitive business landscape, that brand identity means that you stand out and creates a lasting impression in the minds of your target audience. If your customers need you in the future, your branding will be what they remember. Custom packaging that's branded to match your website, your stores, and your products are one of the most important resources for strategic branding impact. When your shipping boxes and products are delivered, your customers know what they're getting. At Anthem Branding, we deliver product packaging design that is tailored to your brand culture and your target audience.
The Leading Packaging Design Agency
Known across the U.S. for our custom packaging solutions, we can give you control of your product packaging design from conception to delivery. Custom packaging is more than just shipping boxes and envelopes. Your products need to be protected from the elements, and that means the exteriors of them need to be robust while also putting your logo design and brand identity customer-facing. From drinks that need the perfect bottle or can to products that need to be kept in place inside a container, your custom packaging can be more than just a means for keeping your product protected. It can also be part of your brand storytelling and a critical component of your strategic branding. There are many packaging design companies in Colorado and across the U.S., but at Anthem Branding, we do more than simply deliver folding cartons with your logo slapped across the exterior.
Graphic Design and Branding Package Design
We have worked with some of the biggest brand names in Denver and Colorado because we offer a complete custom packaging service. Our team of graphic design experts will offer options for bespoke logo design and web design integration, or incorporate your existing graphic designs and business logos into your custom packaging. When it comes to product packaging design, a variety of factors have to be taken into account. The size of the product, how fragile it is, and its components will all need to be considered so that your custom packaging is perfectly suited.
The target audience also needs to be thought-about because gendered products can be targeted to appeal to specific people. We'll even find out more about the age of your target audience because if you sell something to a largely elderly demographic, then larger fonts will work a lot better on your custom packaging than smaller fonts. There's a lot to consider in strategic branding, and your product packaging design needs to be perfectly suited to the target audience who are going to buy what you sell in Colorado, Denver, and Boulder.
The Marketing Company That Works With You
The type of business you are will affect the types of custom packaging that you'll need. Retailers with a physical store will often need very different brand strategies than a business that is eCommerce only. If your product is sold in physical stores that sell multiple products, including those from your competitors, then you will want your custom packaging to stand out, be seen, be remembered, and be bought more often than your rivals. The right logo and the perfect product packaging design will go a long way to making sure that you sell more units and make greater profits. If you sell your product online-only, then sturdiness is a vital factor to consider, with space-optimized to keep your product safe and rattle-free.
What Is Packaging Design?
The right packaging is all about organization. The outside of your product will be made of many parts, from the choice of material to the colors, fonts, and logo design that you use. People use containers to make everything more practical, and it is often considered as a tool. However, custom packaging isn't just about practicality; it's also about the consumer experience. How your product is packaged will affect that consumer engagement, and your custom packaging can become part of your storytelling. Any marketing company will stress the importance of brand storytelling, and touch, sight, sound, and sometimes even smell and taste will all be a part of that consumer experience. Your custom packaging will tell your target audience exactly what your product is. More importantly, it can even tell those consumers why they should buy what you're selling.
How Do Customers Most Benefit From Packaging Design?
When you pay more attention to your product packaging design, you aren't just creating an advert for your brand. You're also making it easier for your customers to choose what to buy. Simple factors like the colors used in custom packaging can be very beneficial for those companies selling a product aimed at children, while health-focused companies can often benefit from softer, more pastel, and 'adult' color schemes. Our graphic design team will use the textures and color schemes that will most impact your target audience, making it easier for that audience to make a buying choice. The packaging will also be designed so that it is easier to display while also keeping the product itself safe. That means your customers are far less likely to buy damaged goods that will negatively impact your brand reputation.
What Is Sustainable Packaging Design?
Everyone is thinking more about their environmental impact, and brands are no different. When your custom packaging is designed to be more sustainable, it means that you are thinking of ways to help reduce the environmental harm that can be caused by product packaging. At Anthem Branding, we make sure that your custom packaging will have the least amount of environmental impact as possible, often by considering what your packaging can be used for once the product has been opened or used. In many cases, we will design your packaging so that it can serve another purpose, either immediately or when recycled. The ecological footprint of your company will then be reduced, a fact that can be used as part of your marketing strategy. When consumers are aligning with greener brands, your custom packaging can be the foundation of all of your marketing strategies.
Why Is Packaging Design Important?
As the packaging design agency of choice for some of the most recognizable brands in America, we make sure that you understand all of the reasons behind every design decision made for your custom packaging. From keeping your product safe and secure to improve the way that it stands out from your competitors, your product packaging design can be the key to more sales and more reliable brand growth.