Beauty & Cosmetics Branding Agency
Beauty Branding Services
Are you looking for a beauty branding agency that understands your business? Here at Anthem Branding, we offer bespoke beauty brand design services that are tailored to your business and help you shine amongst the competition.
Whether you are a new beauty brand still trying to find your true brand identity or an established enterprise that wants to remain relevant, our branding and design experts are ready and waiting to revolutionize your business.
As a leading beauty branding agency in the United States, we have worked with an extensive range of beauty brands, including local businesses and global enterprises, finding what makes each brand unique and showcasing it to the world.
Discover our comprehensive selection of premium branding services for beauty brands, including brand identity strategies, rebranding, brand audits, merchandise design, packaging design, and product label design. We can help with it all.
Let us help you bring your dream designs to life with our unrivaled brand design and product packaging services that promise to make your line of products stand out from the crowd.
With guaranteed results, you won’t find better branding services anywhere else!
The beauty industry is booming in the United States, generating over $100 billion worldwide, with this sector spending $7.7 billion on advertising in 2022 alone. While this is good news for the industry as a whole, it does mean that competition is fierce, especially for lesser-known brands.
When it comes to market share, you may not be surprised to hear that the industry is extremely concentrated, with L’Oréal commanding a whopping 20.2% in Western Europe.
So, what does this mean for your beauty business?
In a nutshell, it means that you need to do all it takes to make your target audience sit up and take notice of your brand. Although traditional distribution channels such as supermarkets, pharmacies, and salons are still going strong, there has been a massive surge in eCommerce sales, with online beauty sites growing at an unprecedented rate.
Whether you own a brick-and-mortar store or run a beauty eCommerce site, our bespoke beauty package design services are just what you need to put your beauty brand firmly on the map in 2023 and beyond.
As mentioned briefly above, if you are an independent brand in the beauty niche, your biggest challenge is competing with more established brands in the industry. Consumers trust big brand names, particularly in the beauty sector, where only a small handful of brands command the majority of the market share.
That being said, we are starting to see a rise in the popularity of new and relatively unknown brands that are focusing on high-quality ingredients. For example, beauty brands from Korea that promote products that contain dermatological ingredients are becoming increasingly popular in the United States, the United Kingdom, and Europe.
Another challenge that many beauty brands face is making their products stand out from their competitors. The beauty industry is a highly visual one, even more so seen the emergence of social media, which means that your choice of cosmetic packaging has never been more important. Consumers are just as interested in the packaging as they are in the product, so once you have perfected your product, turn your full attention to its packaging – outsourcing this task still counts as giving it your full attention! In fact, it may enable you to provide it with the focus it needs.
Social media platforms, particularly Instagram, have enabled beauty brands to cultivate a stronger image that interacts with customers in a more powerful and memorable way, so you need to make sure that your business is taking graphic design seriously.
So, why select us as your beauty branding agency of choice?
When looking for a designer with experience in the beauty business, you need an agency that delivers the desired results without blowing your budget. As a trusted beauty branding agency with over 15 years of experience in the branding and design business, we know exactly what it takes to showcase your beauty products or services in the best light and take your business to the next level at a cost that works for you.
Whether you need help designing packaging for a new beauty product, you want to rebrand your entire business, or you want to design some branded merchandise to boost brand awareness, you won’t be disappointed with our bespoke beauty brand design services.
Our team of talented designers and experienced branding experts are standing by to transform your brand and engage with your target audience in new and exciting ways. So, what are you waiting for? Pick up the phone and get in touch with us today!
If you are not sure whether or not you need to hire a beauty branding agency for your beauty business, then let us tell you a little bit more about what we do and how we can help you.
As mentioned above, the beauty industry has never been more competitive, with smaller beauty brands struggling to make an impact in a highly concentrated market. If you don’t have the luxury of having an in-house designer at your disposal, then you may be struggling to stand out from the crowd and get your products and services noticed.
A beauty branding agency can offer a fresh perspective on your business and identify any issues that are holding your business back from reaching its full potential. Furthermore, professional beauty brand design services can help to make your brand more relevant, showcasing what makes you unique to your target audience.
With so many agencies to choose from, how do you know which one to pick for your beauty business? Here at Anthem Branding, we take a bespoke approach to branding and design. We understand that each beauty brand is different and promise to take the time to get to know your business and the products and services that you offer.
Whether you need help with cosmetic and skincare packaging, merchandise design, or brand development, our experienced beauty brand design team promises to take your beauty business to new heights.
Get in touch via our Contact Us page today and take the first step to a more successful future within the beauty industry!
Are You Ready to Develop your Cosmetic and Beauty Brand?
Reach out to our team of branding experts to learn more about:
- Our strategic brand identity approach
- Our creative process
- What to expect
- Answer any questions you may have