Springdale Brewing Company emerged organically from the Jack’s Abby brand, already well-known in the market for its craft lagers. The Springdale line is wildly different, and the team wanted a unique way to showcase its ethos and values.
With a focus on fermentation forward beers, SBC was created to push the boundaries of what beer could be. The welcoming, fun taproom offers innovative, creative ales and barrel-aged beers, bringing energy, community, and an adventurous spirit to the beer scene in Framingham, MA.
We collaborated with the Springdale team to create a new packaging system that entices consumers with curiosity by featuring lively graphics and patterns that feel unexpected and are unique to each beer style. We also developed an apparel and merchandise collection that incorporates elements of the new brand system, inviting people to view beer as an adventure.
Brand Identity and Packaging Design
2021 Platinum Crushie Award Winner for Best Brewery Rebrand
Our Springdale rebranding project won a Platinum Crushie from the Craft Beer Marketing Awards (CBMAS) in May 2021, the organization`s most prestigious nomination within a regional category. Only one, the highest achieved ranking from each category in each region receives the Platinum. Judges seek entries that demonstrate marketing and branding excellence and exceed the defined category objectives by using strategy, creativity, and overall innovation.