RallySport is the quintessential, authentic Boulder fitness center. Originally founded 37 years ago as a meeting place for the Boulder community to play racquetball and workout, RallySport now includes far more members and a much broader range of classes and equipment, but the staff and members help maintain the club’s founding spirit of openness and community.
Not wanting to lose their recognizability in the community, we modernized their current logo, refreshing the familiar heart icon that resonates so well with members and represents strength, health, and compassion. This new aesthetic is elevated, mirroring the brand’s premium offerings and resources.
The visual system was then carried into custom apparel pieces such as custom sweatshirts and tank tops.