About This Project

Started by a mom of two in Atlanta, Georgia, Generation For is a newly launched advocacy-based apparel brand that stands FOR a safer, more inclusive world for our kids to grow up in. With the long-term goal of supporting a variety of causes, proceeds from their first line benefit gun reform advocacy groups, such as Everytown, Moms Demand Action and Teachers Unify to End Gun Violence.

Merchandise designed for social change needs aesthetic appeal and quality to effectively engage and resonate with a wider audience. By combining visual attractiveness and durability, these hats attract attention, spark conversations, and maintain credibility, ultimately maximizing its impact and spreading the intended message.

Consisting of two unique foam trucker hats and one corduroy snapback, this mini-collection’s prime aesthetic appeal gets that job done. By using an ultra-satisfying combination of 3 shades, mixed and applied to the details of each piece, our expert designers have crafted this collection to gleam as a family, while making sure each unit shines solo just as well. Each purchase includes a pre-stamped letter to local, state or federal representatives, hence the inspiration for the brand's stamp-shaped patch.


  • Sublimated Design
  • Sewn Down Woven Label
  • Contrast Rope
  • Interior Woven Label
  • Snapback Closure
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Generation For: Custom Hat Collection