Over 100 years ago, Shozaburo Shimano opened Shimano Iron Works in Sakai City, Japan producinging bicycle freewheels. Today, the multinational company develops, produces, and distributes bicycle components, fishing tackle and rowing equipment with over 50 consolidated subsidiaries.

Striving to provide quality products and services that are reliable and trustworthy, Shimano is paramount in shaping the bicycle industry and culture.

The Shimano Gravel Alliance is a group of 15 multi-surface cyclists sharing their adventure and stories from events and rides around North America. We worked with the Shimano team to design and produce a line of custom logo patch jackets specifically to outfit this segment of Shimano cyclists.

Our team incorporated various decor and design customizations into the jacket including:

Customizations:

• Sewn directly onto the left arm is a woven patch featuring the Shimano wordmark and Gravel Alliance logo
• To be as useful as possible to this group of cyclists, the jacket is constructed from lightweight, synthetic performance fabric to allow for air circulation and breathability
• The hood is made from a soft fleece for optional warmth
• A button down construction gives the jacket a casual and trendy style while being easy to take on and off