Brand Strategy
Latest Posts
What is Your Brand Archetype?
A part of our unique branding process here at Anthem Branding is building out a...
Why Retail Packaging Details Matter
To keep their custom merchandise line trend-forward and market-relevant, craft b...
Anthem Branding As Your Creative Agency Extension
You’ve worked hard to research and develop your company’s next product — tweakin...
How Anthem Can Be Your Strategic Brand Partner
Often times, large retail and CPG brands, agencies, and corporations have deep e...
Work Wear Community Modernizes Women’s Work Wear Style
Frustrated by oversized and slob-like workwear, founder and owner Lesia, created...
Brand Extension Items Every Brand Needs
Brand extension is described as the process when a business, that becomes known...
How to Use Brand Storytelling to Avoid Your Products Getting Lost in Translation
Craft breweries who leverage the art and science of brand storytelling see an in...
4 Foolproof Tips for Great Retail Packaging
A successful retail brand is the result of a thoughtful strategy, creative art d...
Do You Need New Retail Packaging?
Is your product’s packaging helping make a sale? Or limiting connecting with pot...
Branded Merchandise Essentials Your Consumers Will Love
There are endless possibilities when deciding what branded merchandise items you...
Why Innovation is Essential for Brand Success
The future of brands is defined through new products and services, helping to br...
Creative Concepts: What is Brand Ethos?
A brand's ethos may sound like an abstract and elusive creative concept if you a...
3 Ways To Leverage Your Brand
Just launched a brand? Here are three steps you can take to bring your brand to...
What You Need To Build A Successful Brand Website
Consumers now have the ability to discover everything they want to know about a...
Brand Mantra's And How They Can Elevate Your Marketing Strategy
There are so many important steps in the branding process. What typography will...
How Video Content is Taking Over the Marketing Industry
Video content is revolutionizing the consumer and social media marketing experie...
9 Custom Merchandise Ideas For Your Lifestyle Brand
Elevating your lifestyle brand with custom merchandise is an effective way to gi...
Custom Merchandise Ideas for Your Hemp Brand
Hemp brands all over the country are rising in popularity as the stigmas of cann...
The Rise of Experiential Marketing
Don't miss the creative way companies are deciding to market their brands!
How These Companies are Using Experiential Marketing to Leverage their Brands
The world of marketing is becoming less about targeted advertisements through so...
How to Market Your TV Show with Promotional Products
There are so many awesome television shows to binge watch that it can be hard to...
The Importance of Packaging & Branding in Marketing
Packaging and branding are two of the most important aspects that go into market...
How To Market Your Natural Food Brand To Millennials
Millennials, adults ranging from ages 18-34, is definitely a group you should ta...
How Fast Food Chains Are Using Brand Merchandising to Connect With the Next Generation
In today's competitive market, it is simply not enough to just have an awesome b...