With laser focus on approachability, community, and high-quality beers, neighbors Bobby Jones and Michael Johnson took their craft beer hobbyist ambitions a step further to open a brewery in Texas’ Alamo City of San Antonio.

V!VA Brewery has a growing fan base of beer enthusiasts who not just seek out their delicious beers but stand by the brand for what it stands for. To foster the sense of community and to keep #vivavibes going strong, the brand sells a variety of apparel, merchandise and accessories at their taproom and in their online shop. Most recently, we collaborated with the team to produce a run of custom 5-panel twill hats to add to their ever-expanding collection.

Sold as The Evening Sail Rope Hat, these pieces are extremely light weight, a huge plus for the high temperatures of the southern Texas city, and offer a new style to choose from.

Additional customizations include:

• Using two contrasting brand colors, the V!VA Brewery logo is embroidered directly onto the hat using a dimensional application technique, puff embroidery, where foam is placed underneath the stitchwork to create a raised effect
• The flat brim style features an accent rope, helping to visually connect to the artwork above, giving the piece a cohesive look and added style
• Flat embroidery was used to apply the brand’s wordmark above the snapback closure on the back of hat
• To incorporate the brand’s San Antonio pride, the city’s skyline is screen printed on the interior crown
• The wordmark is also screen printed directly onto contrasting white interior seams
• Customized with the brewery’s logo, the hat’s interior materials label offers the space for added brand exposure