We partnered with NYC-based fitness company, SoulCycle, to design and produce custom hats for the brand's celebration of the LGBTQ annual month-long event, Pride.
The collection includes a black 6-panel full fabric hat that features the SoulCycle typographic logo in a flat embroidery against a gradient rainbow design. A custom rainbow-colored woven label reading SOUL LOVE is stitched to the right of the adjustable nylon strap. The interior label with the SoulCycle logo is woven on the inside brim along with step-and-repeat interior taping.
Also in the collection is a white 6-panel full fabric hat that features SOUL across the front center crown in a gradient rainbow decorated in a puff 3D embroidery application. On both hats, the brand's spoke and wheel icon can be found on the left side subtly woven on the hat in the hat's main color for a nice surprise and delight touch of additional branding.