Brand Identity Kit

A brand identity kit, sometimes referred to as a brand style guide or branding guidelines, is a document that holds all the crucial information about how you want your business to appear to your customers. Brand identity kits come in many forms, such as printed booklets or e-documents. The way in which a brand kit is set up depends on the size of your business and the way in which you create content.

Some companies have fairly basic identity kits, whereas others contain elements such as guidelines on social media interaction and website and app design.

When creating a branding kit for your business, you need to think carefully about what it is that you need from a set of guidelines. You also need to make sure that your kit is maintained and followed consistently in order for it to be effective. Here at Anthem Branding, we have created guidelines for enterprises across all sectors, helping to maintain brand consistency and boost recognition.

Anthem Branding Kit Services

Discover our bespoke branding and design kit services, with options to suit businesses of all shapes and sizes. Whether you need a design guide for your in-house team or a comprehensive kit to distribute to a wider network, we provide bespoke guidelines that are tailored to your business.

We can help with all aspects of creating a branding kit, including logo, merchandise, packaging, and product label designs, not to mention brand messaging and so much more. Whatever it is that you need from our services, we are ready and waiting to help.

We promise to protect your brand’s visual identity and maintain consistent messaging across all platforms so that your brand is instantly recognizable by your target audience.

Why Choose Anthem Branding

There are many branding specialists and designers who create brand identity kits, so why should you choose us?

When creating your brand kit, we promise to take the time to get to know your business, its customers, and its competitors so that we can create a product that is bespoke to your brand.

With nearly 2 decades of experience in the branding and design industry, there isn’t much that we don’t know about how brand kits work and how they can be used to benefit your business.

As a company at the forefront of branding and design, we have all the latest tools and techniques at our disposal to create the ultimate brand style guide for your employees and anyone else that you work with.

We understand that entrusting your brand with a third party can be a difficult process, which is why we promise to be completely transparent with our services, including our competitive pricing structure.

You can choose to be as involved as little or as much as you want in the creation of your brand kit, with our experienced team of consultants with you every step of the way.

Why is a brand identity kit important?

Think about how often you create content, marketing materials, or promotional products for your company.

Now think about how much easier it would be to carry out the branding and design process if you had a clear set of guidelines that were easily accessible to all of your employees and any third-party specialists that you work with, such as UX or merchandise designers.

The beauty of such a kit is that you can choose as many elements of the branding and design process as you want, with bespoke guidelines that are tailored to your business. Plus, once your kit is complete, you can distribute it to your employees, any freelancers you use, and other collaborators so that everyone has access to the same information.

Other benefits of creating an identity kit are improved brand recognition, increased trust, and protection against counterfeiting.

What is included in a brand identity kit?

Although each brand kit is different, there are some elements that most kits tend to contain:

Color palette

Your brand identity kit should feature color schemes, including primary and secondary brand colors for both your printed and digital content.


When it comes to your brand identity, your choice of font pairing is crucial. Make sure you describe what fonts to use for headings, subheadings, main content, your logo, and any other branded text that you use.

Logo variations

Most companies have one main logo and a few variations. Make sure that these are all included in your kit alongside their intended uses.


The visual elements refer to any photography, imagery, and branded graphics that you use. Your design guidelines should clearly state how to use all these types of visuals.

Brand message

Some kits also offer rules on how to convey brand messaging. For example, how to create social media posts, business cards, and emails. This helps to ensure a consistent brand across all marketing channels and avoid any confusion.

It can also be helpful to supply at least one point of contact in your brand kit in case anyone has any questions or needs help with any element of branding or design.

How long does a brand identity kit take to make?

The exact length of time that it takes to make each kit depends on several crucial factors, including the nature of your business, the industry you operate within, the size of your company, and how you would like your guidelines to be displayed.

Our team needs to make sure they spend sufficient time getting to know your company, your target audience, and your competitors. This process is crucial as we offer bespoke kits that are tailored to the exact needs of your business.

To discuss your branding needs in more detail or to find out how long it will take us to create a brand kit for your business, please get in touch.

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Ready to Start Building a Brand Identity Kit?

Reach out to our team of branding experts to learn more about:

  • Our strategic approach
  • Our creative process
  • What to expect
  • Answer any questions you may have